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比特幣進入主流需要借助技術革新

比特幣進入主流需要借助技術革新

Dan Primack 2013-11-21
網絡視頻平臺Brightcove創始人及前任首席執行官杰里米?奧萊爾原本打算金盆洗手,但卻被大熱的比特幣吸引,再次踏上創業之路,希望為商家打造比特幣的支付平臺。不過,他認為,比特幣要成為主流,必須借助技術革新來降低成本,減少欺詐等風險。

????今年10月31日,多次闖蕩創業之路的企業家杰里米?奧萊爾又宣布在波士頓成立Circle公司,致力于開發數字貨幣交易所需的工具,推出的工具可受理商家提供的數字貨幣。奧萊爾還公布,Circle已向風投公司Accel Partners與General Catalyst募得A輪融資900萬美元。這兩家投資公司還曾經在2004年幫助奧萊爾創立網絡視頻平臺Brightcove。

????《財富》記者借機采訪了奧萊爾,聊起他一手創建的新公司和數字貨幣更廣闊的未來。下面是經過整理的《財富》對奧萊爾訪談實錄:

????《財富》:今年1月您卸下Brightcove公司首席執行官一職,是否就是為了創辦這家新公司?

????奧萊爾:完全不是這個原因。其實,我當時根本沒有打算再開一家公司,只是覺得放松一下,或者做點投資會比較好。大概一年前,我就熟悉數字貨幣領域了,但真正很感興趣還是在辭掉Brightcove公司董事長的職位之后,那時候我才有更多的時間考慮數字貨幣這個事物和它存在的問題。所以,今年春天,我決定成立Circle公司。

????《財富》:有一些初創企業也得到了風投支持,他們同樣為商家提供受理比特幣的解決方案,您怎樣讓自己的產品有別于這些同行?

????奧萊爾:當然,我們和其他產品的概念也有些相似之處。但如果回想下,我的整體印象是,這個市場還很年輕,某些方面就像互聯網還沒有誕生時那樣。所以,盡管有些商業項目和我們探索的同屬一個領域,但整個市場的空間依然很廣闊。我們也會采用不同的方式解決消費者和商家出現的問題,稍后我們會詳細點談談這方面。

????大家看數字貨幣,核心是看它的使用價值,比特幣尤其如此。它涉及一個即時轉款,而且幾乎即時確認和處理交易的系統。無論怎么使用這套系統,用戶都無需為它承擔一分一毫的成本。要推動主流群體采納這種系統就需要進行技術革新,從商家的角度降低相關成本和遭遇欺詐的風險。提供數字貨幣的時候,越來越多的企業將它包裝成為一種可以選擇的支付方式,因此消費者會更有興趣選用。

????Serial entrepreneur Jeremy Allaire yesterday announced the launch of Circle, a Boston-based developer of digital currency acceptance tools for merchants. He also disclosed that the company has raised $9 million of Series A funding from Accel Partners and General Catalyst, both of whom helped Allaire create Brightcove (BCOV) back in 2004.

????So we took some time to speak with Allaire about the new company, and the broader future of digital currency. What follows is an edited transcript of our conversation:

????FORTUNE: Is this new company why you stepped down as CEO of Brightcove back in January?

????ALLAIRE: No, not at all. I really didn't have any plans to start another company. I thought it would be nice to relax a bit or do some investing. But I had been familiar with the digital currency space for a year or so, and really after I stepped off into the chairman role I began to get very interested in the subject and problem space once I had more time to think about it, so in the spring I decided to start Circle."

????There are some other VC-backed startups working on Bitcoin acceptance solutions for merchants. How will your product differ?

????Certainly there are some conceptual similarities to other products out there. But, stepping back, my impression on the whole is that this is a very young market, like pre-Web in some ways. So while there are some business projects out there going after some of the same territory, the market is still very wide open. We're also taking a somewhat different approach to problems on the consumer and merchant side of things, which we'll be talking about more later.

????When you look at digital currency, and Bitcoin specifically, at the core is utility value. It's a system to instantly transmit money and to nearly instantly confirm and process those transactions. And you can do all of that at no cost. To drive mainstream adoption you need to take that technological innovation and apply to from a merchants perspective of reducing costs and fraud risks. As more and more businesses offer it as a payment option, that will drive more consumer interest.

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