????豐田章男的影響在搭配金屬裝飾的2014版豐田卡羅拉（Corolla）上得以體現(xiàn)。這是史上最暢銷汽車的第11代產(chǎn)品。經(jīng)過(guò)重新設(shè)計(jì)的卡羅拉前端顯得活力十足，車尾上翹。這樣的設(shè)計(jì)風(fēng)格通常出現(xiàn)在高端的運(yùn)動(dòng)型轎車上。卡羅拉的部分車型還裝配了換擋撥片和皮革包裹的方向盤(pán)。顧客很喜歡這種運(yùn)動(dòng)車型。今年9月，豐田在美國(guó)售出了約2.3萬(wàn)輛卡羅拉，排名全美第七。

????豐田章男還是力主豐田的新全球架構(gòu)（TNGA）計(jì)劃的關(guān)鍵人物。該計(jì)劃希望在產(chǎn)品線上實(shí)現(xiàn)開(kāi)發(fā)和制造的標(biāo)準(zhǔn)化，節(jié)約多達(dá)30%的成本。比如，豐田目前使用了超過(guò)50種不同的氣囊設(shè)計(jì)，以搭配不同的司機(jī)座椅位置。TGNA將根據(jù)人體臀部在座椅上的位置，對(duì)身體壓力和擱腳空間采用標(biāo)準(zhǔn)化，以在不同的車型上使用統(tǒng)一的沖壓配件。如此一來(lái)，氣囊的種類就能縮減到10種以下。

????豐田未來(lái)的發(fā)展受到了日本本土市場(chǎng)蕭條的限制。在日本，人口老齡化嚴(yán)重，年輕人據(jù)說(shuō)也沒(méi)有駕駛的興趣。不過(guò)企業(yè)在中國(guó)還有拓展的空間。在中國(guó)，豐田業(yè)務(wù)進(jìn)展緩慢，近來(lái)領(lǐng)土爭(zhēng)端引發(fā)的反日情緒導(dǎo)致銷量下滑。豐田預(yù)計(jì)今年在華銷量?jī)H有90萬(wàn)輛，而大眾和通用預(yù)計(jì)將分別有320萬(wàn)和300萬(wàn)輛。

????盡管豐田在亞洲和其他地區(qū)有著廣闊的前景，豐田章男本人卻并沒(méi)有多少進(jìn)賬。據(jù)估計(jì)，盡管他的個(gè)人財(cái)富據(jù)估計(jì)達(dá)到10億美元，他在2012年的收入?yún)s只有190萬(wàn)美元——不過(guò)是其他汽車制造商總裁收入的一小部分。因此，他自稱為“世界上最經(jīng)濟(jì)適用的總裁。”

????也許他是對(duì)的。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????Stamped in the sheet metal, Akio's influence can be seen in the 2014 Corolla, the 11th generation of history's best-selling car. The redesigned Corolla carries a more aggressive front end and a raised deck in the rear -- design features usually found on higher-end sport sedans -- and some versions are equipped with paddle shifters and leather-wrapped steering wheels. Buyers like the sporty options. Toyota sold some 23,000 Corollas in the U.S. in September, making it the seventh-most-popular vehicle.

????Akio has also been a key driver behind Toyota's new global architecture (TNGA) that will standardize development and manufacturing across its product line and lead to savings of up to 30%. For instance, Toyotas currently use more than 50 different air bag designs to suit different driver seating positions. TNGA will be based on a common hip point location to standardize body pressings and footwells, enabling the use of common pressings in different models, which will allow the number of air bags to be slashed to below 10.

????The further growth of Toyota is constrained by stagnation in its home market of Japan, where the population is aging and young people are said to have little interest in driving. But it has room to expand in China, where it has been slow to grow and where sales have been dampened recently by anti-Japanese sentiment inflamed by a territorial dispute. Toyota expects to sell just 900,000 vehicles in China this year vs. 3.2 million vehicles for VW and 3 million for GM.

????While Toyota has a bright future in Asia and elsewhere, Akio has yet to cash in. Though his personal wealth has been estimated at $1 billion, his 2012 pay was only $1.9 million -- a fraction of what the heads of some other automakers take home. As a result, he's taken to calling himself "the world's most fuel-efficient chief executive."

????He may be right.