????亞馬遜（Amazon）長(zhǎng)期以來(lái)一直著力大力投資擴(kuò)張，甚至不惜以利潤(rùn)為代價(jià)。這家公司最新的季度報(bào)告表明，這一點(diǎn)并沒(méi)有改變。

????這家電子商務(wù)巨頭公布，它2013年第三季度每股虧損9美分，銷售額為170.9億美元。雖然虧損在預(yù)料之中，但收入躍升24%超出了華爾街167.7億美元的預(yù)期。隨后，這家公司的股價(jià)在盤(pán)后交易中躍升了7%。

????與最近幾個(gè)季度一樣，亞馬遜首席財(cái)務(wù)官湯姆?斯庫(kù)塔克將虧損歸咎于公司的持續(xù)擴(kuò)張。亞馬遜運(yùn)營(yíng)中心網(wǎng)絡(luò)的持續(xù)擴(kuò)張（它的運(yùn)營(yíng)中心數(shù)量已達(dá)100家左右）繼續(xù)導(dǎo)致短期業(yè)績(jī)承受壓力。其他影響因素還包括擴(kuò)展Amazon Web Services基礎(chǔ)設(shè)施，以及開(kāi)發(fā)新的Kindle閱讀器硬件。新的Kindle閱讀器已于今秋推出。

????杰夫?貝佐斯在公司的業(yè)績(jī)發(fā)布中重點(diǎn)介紹了亞馬遜最新的一系列活動(dòng)，包括推出新的Kindle閱讀器、新增800多萬(wàn)平方英尺運(yùn)營(yíng)中心面積，以及為三家運(yùn)營(yíng)中心配置1,382臺(tái)Kiva機(jī)器人以提高效率。亞馬遜還宣布在佛羅里達(dá)和巴爾的摩新建各占地100萬(wàn)平方英尺的倉(cāng)庫(kù)，同時(shí)還招聘、培訓(xùn)了70,000名季節(jié)性工人，為節(jié)日銷售季做好準(zhǔn)備。亞馬遜在節(jié)日銷售季期間往往會(huì)迎來(lái)銷售井噴。

????斯庫(kù)塔克還解釋了該公司最近一項(xiàng)有爭(zhēng)議的決定，將免運(yùn)費(fèi)訂單最低金額從25美元提高至35美元。“我們執(zhí)行原標(biāo)準(zhǔn)已有十多年了，”斯庫(kù)塔克說(shuō)。“這些年來(lái)燃油價(jià)格和運(yùn)輸成本（都在上漲）。而我們直到現(xiàn)在才上調(diào)這個(gè)最低門檻。”（財(cái)富中文網(wǎng)）????

????Amazon (AMZN) has long focused on heavy investments into expansion, even at the expense of its bottom line, and the company's latest quarter proved no different.

????For the e-commerce giant's third quarter 2013, it reported a loss of 9 cents per share on sales of $17.09 billion. While the loss was expected, the 24% jump in revenues actually surpassed the Street's $16.77 billion estimate. Company stock surged 7% in after-hours trading.

????As in previous recent quarters, CFO Tom Szkutak attributed the loss to the company's ongoing expansion. Amazon's increasing network of roughly 100 fulfillment centers continues to take its toll in the short-term, but factors also include growing out the company's Amazon Web Services infrastructure and the development of new Kindle hardware, which began rolling out this fall.

????In the company's earnings release, Jeff Bezos highlighted Amazon's recent flurry of activity, including new Kindles, the addition of 8 million more square feet of fulfillment center capacity, and the deployment of 1,382 Kiva robots in three fulfillment centers to increase efficiency. Amazon also announced new warehouses, each with 1 million square feet, in Florida and Baltimore, as well as the hiring and training of 70,000 new seasonal workers in preparation for the holiday season, when the company traditionally experiences huge sales.

????Szkutak also addressed the company's recent controversial decision to increase its free shipping minimum order threshold from $25 to $35. "We've had that for over a decade," Szkutak remarked. "Over that period, both fuel prices and transportation. We certainly didn't change that threshold until now."??