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喬布斯的老上司:怎樣發現下一個喬布斯

喬布斯的老上司:怎樣發現下一個喬布斯

Chanelle Bessette 2013-10-24
雅達利創始人諾蘭?布什內爾是少數曾經當過蘋果聯合創始人喬布斯老板的人。最近,他寫了一本新書:《發現下一個史蒂夫?喬布斯》。他說,招人要看能力,而不是文憑。主要是要聘用那些有創造力、心態快樂的人。如果不快樂,他們就不可能非常優秀。

你說輟學的人能在創業領域發揮很大作用。那么你覺得教育應該在商業領域發揮什么樣的作用呢?

當前教育的一大問題是它過于落后,和企業界的差距過大。學術圈的根本特性就是它變化緩慢。也就是說它和市場越來越脫節。這就讓高等教育變得沒用。它缺乏目標。因此,一個充滿熱情、活力十足的自學者和現實的聯系程度以及他的價值都會遠遠超過一個計算機學博士。如今的教育真丟人。

你的公司BrainRush的業務重點就是教育,對嗎?

對。我們爭取做到這一點,這樣我們就能在許多方面加快人們的學習速度,從而糾正教育出現的問題,同時填補教育的漏洞。在我們的內部測試中,我們已經能證明學習速度可以提高10倍,這一點真的很了不起。

你們具體是怎么做的呢?

我們的思路是用一個軟件來掌握時間,同時遵循一些確實非常有效的原則。

據我所知,它的教育方式就是游戲,對吧?

本質上是一些游戲規則,游戲并不多。老師們可以把他們的授課內容放到我們制作的模板里,然后使用加速功能。我們的工作立足于非常嚴肅的腦科學。

是什么讓你對建立這樣一家公司感興趣的呢?

我知道人們能在游戲中學到多少東西。我有八個孩子,所以作為教育消費者我一直都沒有離開過教育領域。我知道而且也感覺到,如果我們對隱藏在教與學背后的腦科學再多一點點了解的話,情況就能得到極大的改善。可惜的是,教育界仍緊抱著19世紀的制度不放,我覺得這樣不對。

養活八個孩子是什么感覺?

很高興。這是我這輩子做過的最棒的事。

如果你不介意的話,能問一下你現在多大了嗎?

我剛剛70歲。嗯,聽上去很老了,但我觀察世界的雙眼仍然只有14歲。

聽起來你好像一直都非常非常忙。

我不知道工作和娛樂有什么區別,所以,我也不知道退休為何物。(財富中文網)

譯者:Charlie????

?

You talk about how dropouts can play a big role in entrepreneurship. What role do you think education should play in business?

One of the big problems with education today is it's too much of a trailer; it's too far behind where industry is. The very nature of academia is it's slow to change. That means it's falling further and further away from the marketplace. So the relevance of a higher education is not useful. It's not targeted. So a passionate, energetic person who is on a self-training path is going to be much more current and much more valuable than somebody who has a Ph.D. in computer science. And shame on the schools.

Your company BrainRush is educationally focused, isn't it?

It is. We're trying to make it so we can fix and plug a lot of the holes in education by accelerating a lot of the aspects of what people learn. In our alpha test, we've been able to prove 10x acceleration, and that's really remarkable.

How does it work exactly?

The idea is that you have a piece of software that does timing and follows some principles that are really, really powerful.

From what I understand, it's education taught through games?

Some game principles, not so much games, per se. We're creating these templates where teachers can put their lessons into it and get this acceleration factor. And it's based on some very serious brain science.

What got you interested in developing a business around that?

I've noticed how much people can learn from game play. And I've got eight kids, so I've been in the education world as a consumer of education. And I've been understanding and feeling how much better we could be doing if we just took a little more understanding of the brain science behind schooling and learning. Unfortunately, schools are mired in the metrics of the 1800s, and I think that's wrong.

What has it been like raising eight kids?

Delightful. It's the best thing I could have ever done with my life.

If you don't mind me asking, how old are you now?

I just turned 70. Boy, that sounds old. I'm still looking out at the world through eyes of a 14-year-old.

Well it sounds like you're staying very, very busy.

I can't tell the difference between work and play, so, retiring, I don't know what that would be.

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