????主流媒體每次都說我們做得不對。我們回答：“當然，因為我們按自己的方式去做。”我們也沒有說自己做的就是世界第一。我們就從這個世界來，我們在生產內容，在做一些讓年輕產生共鳴的報道。如果那不能讓老一輩守護者們滿意，那他們可以去死了。

????您會對加演的要求采取什么行動？

????通過報道羅德曼的朝鮮之旅，我們吸取的經驗是，要讓內容為自己代言。

????我們有個大行動，但我現在還不能說。你看，金正日是個不可思議的人，他來自一個不可思議的國家，我們就去做了一個不可思議的報道。我們心里很清楚。新行動的類型跟這個類似，可我覺得會引起更多的地緣政治反響。

????更廣義地看，Vice下一步會做什么？

????現在是做內容供應商的大好時機。我們非常高興，很幸運在適合的時候身處一個適當的領域。我要努力宣傳的是，互聯網是比電視更好的媒體。利用它，你能做的會比電視多得多。可我們生產的內容在很多時候不能依托互聯網累積。所以我們必須挑戰自我，做得更好。在數字領域創造的內容必須勝過電視的內容。

????您對那些設法轉戰互聯網的傳統媒體高管有什么建議？

????互聯網不吃電視那一套。如果董事會會議室里是一幫老家伙，他們說“讓我們開始做視頻吧”，那他們想方設法去做的就是招一些自己的嫡系。你得到的就是個比電視還不如的電視版視頻。必須真正拋棄過去那些條條框框，必須以截然不同的方式創造產品，招聘那些從來沒有在電視行當、商業廣告或者電影圈工作過的人，直接到學校里選拔人才，招一些不知道自己會做什么的人，組建你自己的學校，培訓這些招來的新手。我之所以會告訴你所有這一切，之所以會透露自己的這些秘密，原因在于這種事幾乎不可能。

????如果你覺得自己會募集5000萬美元或者1億美元，然后放手一搏，招聘一些老手，在互聯網上做電視，你就會吃敗仗。（財富中文網）

????譯者：若離??

????Every time mainstream media says we are not doing it correctly, we say "Sure. We are doing it our own way." We are also not saying we are the best in the world. We are out there, we are making content, and doing stories that young people resonate with. If that doesn't satisfy the old guard, they can go to hell quite frankly.

????What are you doing for an encore?

????What we learned with the Rodman trip is let your content speak for yourself.

????We have a big one that I can't talk about. Look, Kim Jong-un is an absurdist character, from an absurdist country, and we went in for an absurd story. We know that. This is sort of similar, but I think it has much more geopolitical resonance.

????More broadly, what's next for Vice?

????Look, it's a great time to be a content provider. We are extremely happy and extremely lucky to be in the right pace at the right time. What I try to preach is that online is a better medium than TV. You can do a lot more with it. But the content that we make, in a lot of cases, doesn't stack up against it. We have to challenge ourselves to be better. The content creators for the digital world have to be better than TV.

????What's your advice for traditional media execs who are trying to migrate online?

????You can't retrofit it. If there's a bunch of old dudes in a boardroom that go, "OK. Let's start making video," what they try to do is hire pedigreed people. What you get is a shittier version of TV. You really have to rip out the pipes. You have to make things in a different way, hire people who have never worked in TV or commercials or film, get people straight out of schools, get people who don't know what they're doing, form your own school and train these kids. The reason I'm telling you all this, the reason I'm giving away my secrets, is that's it's nearly impossible to do.

????If you think you're going to raise $50 million or $100 million and go out and hire people who've done it before to do TV online, you're going to fail.