《財(cái)富》雜志（Fortune）一年一度的綠色頭腦風(fēng)暴大會(huì)（Brainstorm Green conference）齊聚了來(lái)自各行各業(yè)、致力于打造可持續(xù)未來(lái)的人們。在這個(gè)每周一次的專欄中，我們重點(diǎn)介紹一位大會(huì)的與會(huì)嘉賓，分享他在商業(yè)、環(huán)保和創(chuàng)業(yè)方面的真知灼見(jiàn)。

身為美國(guó)環(huán)境保護(hù)基金(Environmental Defense Fund, EDF)主席，弗雷德?克虜伯?dāng)y同政商兩界人士著眼于氣候和節(jié)能，共同改進(jìn)相關(guān)政策與企業(yè)實(shí)踐。他和EDF同事米瑞安?霍納共同撰寫(xiě)了《紐約時(shí)報(bào)》（New York Times）暢銷(xiāo)書(shū)《地球：續(xù)篇：再造能源和阻止全球變暖的競(jìng)賽》（Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming)。日前《財(cái)富》雜志向他提出了10個(gè)問(wèn)題，包括他最近讀過(guò)的書(shū)、他獲得過(guò)的最好建議以及他的目標(biāo)。下面讓我們一起來(lái)看看他在學(xué)校學(xué)到的最重要東西是什么，以及對(duì)于“最崇拜的公司”這個(gè)問(wèn)題他給出了怎樣驚人的回答：

1.最讓你興奮的替代性能源項(xiàng)目是什么？

“需求響應(yīng)”讓我很興奮。它利用電腦技術(shù)，在用電高峰期自動(dòng)關(guān)閉一些電氣設(shè)備（當(dāng)然要經(jīng)客戶同意）或?qū)⑦@些設(shè)備的運(yùn)轉(zhuǎn)時(shí)間改到一天當(dāng)中的其他時(shí)間，以便能更多地利用風(fēng)力和太陽(yáng)能發(fā)電。大型工業(yè)設(shè)施采用這種方式來(lái)降低電費(fèi)已經(jīng)多年了，如今此類(lèi)技術(shù)已開(kāi)始進(jìn)入住宅市場(chǎng)。

2.你最崇拜的綠色企業(yè)或人物是哪些？為什么？

我崇拜前美國(guó)國(guó)務(wù)卿喬治?P?舒瓦茨，他闡明了氣候變化的現(xiàn)實(shí)，為務(wù)實(shí)的解決方案提供支持。他在能源領(lǐng)域有多年經(jīng)驗(yàn)，是麻省理工學(xué)院（MIT）和斯坦福大學(xué)（Stanford）能源政策組織的負(fù)責(zé)人。對(duì)于EDF而言，他是天然氣領(lǐng)域的一位重要顧問(wèn)，就如何與決策層和行業(yè)合作減少甲烷排放量向我們提供咨詢。他用自家屋頂上的太陽(yáng)能板給他的電動(dòng)汽車(chē)充電。

3.你還崇拜其他哪些公司？為什么？

沃爾瑪（Wal-Mart）。這是一家有爭(zhēng)議的公司，部分原因在于它的規(guī)模太大，但這樣的規(guī)模也使得它能通過(guò)整個(gè)供應(yīng)鏈產(chǎn)生巨大的環(huán)保效益。比如，沃爾瑪已經(jīng)宣布，將要求供應(yīng)商用更安全的成分替代約10種讓人擔(dān)心的化學(xué)品。沃爾瑪還有很多工作要做，但他們已經(jīng)表現(xiàn)出了強(qiáng)烈的意愿來(lái)采取行動(dòng)。（注:沃爾瑪與EDF合作共同降低其環(huán)境足跡，但EDF并未接受Wal-Mart或任何其他企業(yè)合作伙伴的款項(xiàng)或捐贈(zèng)。）

4.你獲得過(guò)的最好建議是什么？

我聽(tīng)說(shuō)時(shí)代華納（Time Warner）的創(chuàng)始人斯蒂夫?羅斯從他父親那里獲得了這樣的建議：“生活中，有人整天工作，有人整天做夢(mèng)，還有人花一個(gè)小時(shí)做夢(mèng)，然后采取行動(dòng)、努力實(shí)現(xiàn)夢(mèng)想。我們要做第三類(lèi)人，因?yàn)榛旧蠜](méi)人能跟這種人競(jìng)爭(zhēng)。”???

Fortune's annual Brainstorm Green conference brings together individuals who strive to build a sustainable future across various industries. In this weekly feature, we shine a spotlight on an attendee to offer their personal insight on business, environmentalism, and entrepreneurship.

As president of the Environmental Defense Fund, Fred Krupp has worked with both politicians and businesspeople to improve policy and business practices for climate and energy. He and his EDF colleague Miriam Horner co-authored the New York Times bestseller Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming. We asked him 10 questions, including the last book he read, the best advice he ever received, and his goals. Find out the most important thing he learned in school and the surprising answer to what company he admires:

1. What alternative energy projects are you most excited about?

I'm excited about demand response. It uses computer technology to turn off some electrical devices automatically during periods of peak demand (with the customer's permission, of course) or shift their use to a different time of day, which allows greater use of wind and solar power. Large industrial facilities have done this for years to lower their electric bills, and now technology is beginning to open the residential market.

2. What green business or person do you admire most? Why?

I admire former Secretary of State George P. Shultz for speaking up about the reality of climate change and building support for pragmatic solutions. He has long experience on energy and has chaired energy policy groups at both MIT and Stanford. For EDF, he's been an important advisor on natural gas, counseling us on our work with policy makers and industry to minimize methane emissions. And he uses the solar panels on his roof to recharge his electric car.

3. What other companies do you admire? Why?

Wal-Mart (WMT). It's a controversial company in part because it's so big, but that size gives it the ability to deliver huge environmental benefits through its supply chain. For example, Walmart announced it will ask its suppliers to substitute safer ingredients for about 10 chemicals of concern. Wal-Mart has much left to do, but they've shown a bold willingness to act. [Note: Wal-Mart is partnered with the EDF in an effort to reduce its environmental footprint, although the EDF does not accept payment or donations from Wal-Mart or any of its other corporate partners.]

4. What is the best advice you ever received?

I heard the advice Time Warner (TWX) founder Steve Ross was given by his dad: "In life there are those who work all day, those who dream all day, and those who spend an hour dreaming before setting to work to fulfill those dreams. Go into the third category, because there's virtually no competition." .?