微軟CEO鮑爾默告別股東
????上月末,微軟(Microsoft)首席執(zhí)行官史蒂夫?鮑爾默向員工發(fā)表一個(gè)了情真意切的演講。但這還不算完,本周一,鮑爾默又發(fā)表了致微軟股東的最后一封信,借機(jī)歌頌了微軟眼下向設(shè)備和服務(wù)供應(yīng)商的“轉(zhuǎn)型”,同時(shí)強(qiáng)調(diào)了過(guò)去一年微軟公司取得的重大進(jìn)展。 ????鮑爾默在信中寫道:“我們推出了Windows 8;在PC、平板、手機(jī)和Xbox上實(shí)現(xiàn)了統(tǒng)一的用戶體驗(yàn);我們?cè)赪indows Server、Windows Azure、微軟Dynamics和Office 365等領(lǐng)域取得了重要進(jìn)展。我們對(duì)今年取得的成績(jī)感到自豪,我們將繼續(xù)前行,以更快地速度推出更好的設(shè)備和服務(wù)。” ????鮑爾默坦承,微軟仍處于轉(zhuǎn)型“早期階段”,雖然已不可能再親自實(shí)施自己去年定下的發(fā)展大計(jì),但他堅(jiān)信微軟未來(lái)可期。鮑爾默在8月底時(shí)表示,自己將在未來(lái)12個(gè)月內(nèi)辭去微軟首席執(zhí)行官職位。微軟董事會(huì)目前正在尋找繼任者,有消息稱福特公司(Ford)首席執(zhí)行官艾倫?穆拉利和諾基亞(Nokia)首席執(zhí)行官史蒂芬?埃洛普(微軟不久前已宣布收購(gòu)手機(jī)制造商諾基亞)都是熱門人選。 ????鮑爾默去年在微軟進(jìn)行了一系列重大舉措,其中包括重量級(jí)的組織架構(gòu)調(diào)整。鮑爾默在信中談到:“我們正在有條不紊地構(gòu)建7月份公布的新組織架構(gòu)。整個(gè)團(tuán)隊(duì)正以嶄新而良好的方式合作共進(jìn)。我們所做的關(guān)鍵調(diào)整看起來(lái)很簡(jiǎn)單,但意義重大:我們不再圍繞單獨(dú)產(chǎn)品組織團(tuán)隊(duì),而是按照工程、銷售、營(yíng)銷和財(cái)務(wù)等各項(xiàng)職能來(lái)組織。它確保我們擁有統(tǒng)一的戰(zhàn)略,統(tǒng)一的團(tuán)隊(duì)和共同的目標(biāo)。”
????鮑爾默在上個(gè)月進(jìn)行了大手筆動(dòng)作——斥資72億美元收購(gòu)了諾基亞的設(shè)備及服務(wù)業(yè)務(wù)。“這是我們轉(zhuǎn)型中的標(biāo)志性事件,它將把微軟和諾基亞兩家公司最好的移動(dòng)設(shè)備基因結(jié)合在一起。它將促進(jìn)Windows Phone的發(fā)展,強(qiáng)化整個(gè)Windows生態(tài)系統(tǒng),為我們帶來(lái)更大機(jī)遇。” ????微軟借此增加了手機(jī)硬件業(yè)務(wù),不過(guò),目前尚不清楚,微軟打算如何將陷入困境的手機(jī)制造商諾基亞納入自身版圖,也不清楚微軟計(jì)劃如何提振市場(chǎng)對(duì)它的移動(dòng)操作系統(tǒng)和手機(jī)的需求。目前,蘋果(Apple)和谷歌(Google)兩家共控制了約86%的智能手機(jī)市場(chǎng)份額,微軟的Windows Phone操作系統(tǒng)僅占到3.7%的市場(chǎng)份額)。 ????不過(guò),在致股東的信中,鮑爾默一如既往的樂(lè)觀。他寫道:“這對(duì)我而言是一封特別的信。我熱愛(ài)這家公司,但這是我作為公司首席執(zhí)行官寫給股東的最后一封信。我們一直堅(jiān)信,技術(shù)將充分發(fā)揮人類的潛力,。因此,30多年來(lái),我每天在工作中都滿懷熱情。”(財(cái)富中文網(wǎng)) ????譯者:項(xiàng)航?? |
????Microsoft CEO Steve Ballmer isn't done saying goodbye just yet. After a heartfelt speech to employees late last month, on Monday Ballmer published his final letter to shareholders, taking the opportunity to extoll the company's ongoing "transformation" into a devices and services provider and highlight its key milestones over the last year. ????"We brought Windows 8 to the world; we brought consistent user experiences to PCs, tablets, phones and Xbox; and we made important advancements to Windows Server, Windows Azure, Microsoft Dynamics and Office 365," Ballmer wrote in the letter. "We are proud of what we accomplished this year and continue to be passionate about delivering better devices and services more quickly." ????Ballmer admitted that Microsoft is still in the "early days" of any kind of turnaround, and while he won't be around to finish carrying out the strategy he laid out last year, he also said he believes the company's best days are still ahead. In late August the outgoing CEO announced he would step down sometime in the next 12 months. Microsoft's (MSFT) board of directors is still searching for a successor, but rumored candidates include Alan Mulally, the current CEO of Ford (F), and Nokia's (NOK) Stephen Elop (Microsoft recently announced it would buy the phonemaker's device business). ????Ballmer has made a lot of changes at Microsoft over the last year, including a giant reorg. "... we are well underway in implementing the new organization structure announced in July," Ballmer said in the letter to shareholders. "The teams are working together in new and exciting ways. The key change we made is deceptively simple but profoundly powerful: Instead of organizing our teams around individual products, we've organized by function, including, for example, engineering, sales, marketing and finance. It ensures we have one strategy and work as one team with one set of shared goals." ????Last month the CEO made another big move -- shelling out $7.2 billion for Nokia's devices and services business. "This is a signature event in our transformation and will bring together the best mobile device work of Microsoft and Nokia," Ballmer wrote. "It will accelerate our growth with Windows Phone while strengthening our overall device ecosystem and our opportunity." ????But it's still not clear how Microsoft plans to integrate the struggling phonemaker -- and how it plans to drive demand for its mobile operating system and phones, even now that it will control the hardware too (Apple (AAPL) and Google (GOOG) control about 86% of the smartphone market; Microsoft's Windows Phone operating system commands a meager 3.7%). ????But Ballmer remained upbeat in his letter to shareholders, infusing it with some of his signature flair: "This is a unique letter for me -- the last shareholder letter I will write as the CEO of the company I love," wrote Ballmer. "We have always believed that technology will unleash human potential and that is why I have come to work every day with a heart full of passion for more than 30 years."?? |