????在亞馬遜（Amazon）總部的一間小會議室里，現年49歲的公司首席執行官杰夫?貝佐斯手持黑色記號筆在書寫板上奮筆疾書，分三部分簡要闡述他的設備戰略。亞馬遜將于本周發布一系列新的平板電腦產品，其中包括7寸和8.9寸的Kindle Fire HDX，以及經過重新設計的7英寸Kindle Fire HD。這三款產品本周將在Amazon.com上開始預訂，屆時三款產品的價格均將極具競爭力。7寸版HDX的售價將為229美元，8.9寸版HDX的售價將為379美元，而Kindle Fire HD的售價為139美元。

????貝佐斯目光灼灼地說：“我們設備業務的愿景和戰略的第三點將在今天大白于天下，在此我想向諸位重點介紹一項功能?！?/p>

????上述新款Kindle設備遵循貝佐斯三大戰略理念的前兩條：好的產品應該物美而價廉；亞馬遜應該在人們使用設備的過程中、而不是購買設備的那一刻賺錢。兩款Fire HDX設備的定價與谷歌（Google）Nexus 7以及Nexus 10的大致相當，但谷歌這兩款Android平板電腦的工業設計都不及亞馬遜；另外，它們的功能也比不上亞馬遜Fire HDX，后者采用四核2.2 GHz Snapdragon 800處理器以及雙核Adreno 330圖形芯片，速度更快。

????Inside a small conference room at Amazon headquarters, Jeff Bezos is briskly writing on a dry erase board in black marker. The 49-year-old CEO is spelling out the three parts of his device strategy, which is behind a new line of tablets Amazon (AMZN) is announcing this week: the 7- and 8.9-inch Kindle Fire HDX and a redesigned 7-inch Kindle Fire HD. When preorders start this week via Amazon.com, all three will be competitively priced. The 7-inch HDX will sell for $229, an 8.9-inch version for $379, and the HD will go for $139.

????"A third leg of our vision and strategy for the device business is going to come into focus today, especially when I show you one particular feature," says Bezos with a gleam in his eye.

????These new Kindles obey the first two laws of the Bezos philosophy -- that premium products should be sold at non-premium prices and that Amazon should make money when people use its devices, not when people buy them. Pricing of the Fire HDX matches that of Google's (GOOG) Nexus 7 and 10, but neither Android tablet quite sports the industrial design of Amazon's. They're also edged out when it comes to features, thanks to the HDX models' faster quad-core 2.2 GHz Snapdragon 800 processor and dual-core Adreno 330 graphics chip.