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英特爾進軍可穿戴芯片市場

英特爾進軍可穿戴芯片市場

Michal Lev-Ram 2013-09-12
就在蘋果新產品發布的當天,芯片廠商英特爾也不甘寂寞,發布了一款專門針對可穿戴計算設備的芯片。傳統PC行業日益萎縮,給英特爾的主營業務帶來了巨大的沖擊。英特爾希望,這款新的芯片能夠幫助它在新興的可穿戴計算設備市場占據一席之地。
????英特爾首席執行官布萊恩?克爾扎尼奇寄望可穿戴設備市場。

????蘋果(Apple)推出新產品的同一天,在美國舊金山,芯片制造商英特爾(Intel)發布了多款名為夸克(Quark)的處理器,這款產品系列專門針對可穿戴設備以及工業“物聯網”應用程序。

????英特爾新的領導團隊包括首席執行官布萊恩?克爾扎尼奇以及總裁瑞妮?詹姆斯,兩人在公司年度開發者大會上發布了這款新的芯片。當天上午科技界可謂活動扎堆,其中包括蘋果推出新款iPhone、云服務軟件供應商Workday召開客戶會議,以及新創企業自我營銷大會TechCrunch Disrupt的召開。不過,同往年一樣,英特爾仍然吸引了不少眼球(盡管PC業務進展不順,英特爾仍然是全球最大的芯片企業)。

????雖然全球PC需求持續下滑,英特爾受此拖累,芯片業務表現不佳,而且在移動市場,它也鮮有作為,但英特爾仍對夸克處理器寄予厚望,希望這款專門針對可穿戴設備(例如智能手表、眼鏡以及各式附著在人身上的醫療設備)的處理器能助它打入這片新興市場。英特爾首席執行官克爾扎尼奇表示,新款夸克處理器尺寸僅為凌動(Atom)處理器的五分之一,而功耗僅為十分之一。

????克爾扎尼奇稱:“我們將在計算機界的每一個領域都保持科技和產品的領先地位。服務器、PC、平板、手機,全面覆蓋。我們的范圍在不斷擴大,現在又多了可穿戴設備和物聯網。”

????就在上周,英特爾的競爭對手高通(Qualcomm)公布了一款名為Toq的智能手表,手機制造商三星(Samsung)也發布了Gear,能夠聯網的智能手表現在已經不少了。英特爾不甘示弱,也發布了一款極為基礎的“參考設計”。它這款原型智能手表旨在向合作伙伴全面展示英特爾將于明年開始發貨的新款芯片。

????當然,英特爾在PC、平板電腦以及手機業務線上也取得了一些新進展。克爾扎尼奇稱,首款22納米制“系統級芯片” Bay Trail將在今年晚些時候推出,為一系列新款Android以及Windows平板電腦提供動力。他還表示,英特爾將于年底前推出售價僅100美元的平板電腦。此外,14納米制芯片將于今年晚些時候發貨。(財富中文網)

????譯者:項航?

????Apple's not the only company with new products to show off today. Early Tuesday morning in San Francisco, chipmaker Intel unveiled an upcoming family of processors called Quark, especially made for wearable devices and industrial "Internet of things" applications.

????The company's new leadership team, comprised of CEO Brian Krzanich and president Renee James, announced the new chips at the company's annual developer conference, which took place the same morning as a slew of other tech events, including Apple's (AAPL) new iPhone launch, a customer conference hosted by cloud-based software provider Workday (WDAY), and TechCrunch Disrupt, a launching pad for startups. But Intel (INTC) still managed to attract an impressive crowd, as it does every year (despite the lagging PC business, it's still the largest chipmaker in the world).

????While demand for PCs -- and therefore for Intel's chips -- has slowed, and the company has long struggled in mobile, it's hoping to jump ahead of the game with Quark, processors that are tailor-made for the fledgling wearables product category (think smart wristbands and glasses and all sorts of medical devices that attach to your body). According to CEO Krzanich, the new Quark processors will be five times smaller and 10 times more power-efficient than Intel's Atom chips.

????"We will go and put our leadership and our silicon and our technology into every segment of computing," said Krzanich. "Servers, PCs, tablets, phones, and beyond. Segments that are still being developed -- wearables and Internet of things."

????Just last week, Intel rival Qualcomm (QCOM) announced Toq, and phonemaker Samsung unveiled Gear, bulky smartwatches that connect to wireless networks. Intel also showed off a bare-bones "reference design" -- a prototype wristband aimed to show partners what the new Intel chips, which ship next year, can do.

????Of course, the company also had some news to share on the PC, tablet, and mobile front. Krzanich said Bay Trail, Intel's first 22 nanometer "system-on-a chip" will power a range of new Android and Windows tablets later this year. He also said that Intel-running tablets will launch for as little as $100 by the end of 2013. Later this year, Intel will also start shipping chips based on its 14 nanometer process.

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