英菲尼迪VS.林肯：誰能躋身頂級豪車俱樂部
Alex Taylor III
2013-08-30
從高端品牌向真正的奢侈品牌進軍堪稱驚險的一跳。眼下，福特旗下的林肯和日產旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級豪車陣營進發。誰能率先撞線？我們不妨從品牌定位、市場優勢、歷史沉淀、未來前景等方面作一番對比。
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2．市場優勢 2013年的頭七個月，英菲尼迪確實以59,995輛的銷量大勝林肯的45,207輛，這個結果可能讓最富有經驗的市場觀察人士也會感到吃驚。實際上，它們兩家的成績都不算理想。在整體增幅高達8%的汽車業，英菲尼迪的銷量下降了9%，林肯也下降了8%。去年英菲尼迪的全球銷量是17萬輛，而它公開宣布的2016年銷售目標是50萬輛。而林肯表示不會玩這種數字游戲，也不會公開發布任何目標銷量。 優勢方：英菲尼迪?? |
2. Market strength It may surprise even the most experienced market observers, but Infiniti has outsold Lincoln through the first seven months of 2013: 59,995 vehicles to Lincoln's 45,207. In truth, neither is burning up the track. In an industry that is up 8% overall, Infiniti sales are down 9% and Lincoln 8%. Last year, Infiniti sold 170,000 vehicles worldwide and has publicly announced a target of 500,000 units by 2016. Lincoln says it won't play the numbers game and hasn't set any public targets. Advantage: Infiniti?? |
