英菲尼迪VS.林肯:誰(shuí)能躋身頂級(jí)豪車俱樂部
Alex Taylor III
2013-08-30
從高端品牌向真正的奢侈品牌進(jìn)軍堪稱驚險(xiǎn)的一跳。眼下,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級(jí)豪車陣營(yíng)進(jìn)發(fā)。誰(shuí)能率先撞線?我們不妨從品牌定位、市場(chǎng)優(yōu)勢(shì)、歷史沉淀、未來(lái)前景等方面作一番對(duì)比。
9. 小風(fēng)波 英菲尼迪原本打算在日產(chǎn)聆風(fēng)(Leaf)的平臺(tái)上開發(fā)LE電動(dòng)車,但現(xiàn)在已推遲了這項(xiàng)計(jì)劃。它將另起爐灶打造一款新的豪華車及其他車型。 眼下林肯的經(jīng)銷商對(duì)新產(chǎn)品如饑似渴,但林肯卻將MKZ(見上圖)的上市時(shí)間推遲了四個(gè)月以修復(fù)質(zhì)量問題。 優(yōu)勢(shì)方:不相上下?? |
9. Bumps Infiniti has suspended the LE electric sedan it planned to spin off from the Nissan Leaf platform and instead will create a luxury sedan as well as other models. Lincoln held up shipments of the new MKZ (above) for some four months to fix quality problems at a time when dealers were starved for new product. Advantage: Split? |
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