????兩年后的今天，Nextdoor已經進入全美所有50個州的近1.8萬個社區，高達數百萬的用戶正在這家網站七嘴八舌地討論他們想購買的自行車，或者上周的入室行竊案等話題。托利亞聲稱，沒有一個地方，Nextdoor社交網絡最終沒有發展成為一個匯聚了500至1,000個用戶的地方中心。增長前景自不待言，但現在判斷 Nextdoor病毒式的用戶增長能否轉化為長期利潤還為時尚早。盡管如此，它足以使Nextdoor將自己新流量目標的實現時間從2015年提升至明年夏天。托利亞豪言：“長期而言，我們相信我們具備打造下一代黃頁的潛能。”

????除了新聞類網站，這項戰略也適用于其他超本地化企業。企業名錄和客戶評價網站Yelp也采取了類似的做法。現在，8年后，這家公司在第二季度創下了5,500萬美元的營收額，同比飆升69%，超過了華爾街預期。Yelp公司CEO特拉維斯?卡蘭尼克表示，上市4年的租車應用Uber現已擴張至38個城市，而且在其中許多城市中實現了盈利。在此期間，被派往潛在市場的員工歷時數月，仔細研究包括當地交通系統在內的各種因素，以預見潛在的供給和需求。

????事實上，于超本地化企業而言，模仿Facebook公司的“快速行動和推陳出新”(move fast and break things)理念或許將適得其反，惹禍上身。（財富中文網）

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????Two years later, Nextdoor is now available in nearly 18,000 neighborhoods in all 50 states, with users numbering in the single-digit millions, who chatter on about bikes they want to buy or last night's burglary. And according to Tolia, there isn't a place where a Nextdoor social network has not eventually grown into a local hub with between 500 and 1,000 users. Promising growth to be sure, but it's still too early to tell whether Nextdoor's viral user growth will translate into a long-term profits. Still, it is enough for Nextdoor to push up its goal of introducing new streams from 2015 to summer of next year. "Long-term we believe there's the potential to build the next yellow pages," waxed Tolia.

????Outside of news, the strategy has also worked for other hyperlocal players. Yelp (YELP), the business directory and customer review site, took a similar approach and now, eight years later, trumped Wall Street estimates with $55 million in sales during the second quarter, a 69% jump year-over-year. And according to CEO Travis Kalanick, his four-year-old car-summoning app Uber is profitable in many of the 38 cities it's expanded into, a process that involves sending employees to a potential market for up to several months to study factors including local transportation systems to anticipate potential supply and demand.

????Indeed, in the case of hyperlocal, the Facebook motto of moving fast and breaking things may just beg for trouble.