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美國車企祖傳8宗罪

美國車企祖傳8宗罪

Alex Taylor III 2013-08-23
不能吸取歷史教訓的人注定會重蹈覆轍,而且會周而復始、沒完沒了。美國汽車業就存在這樣的問題。它身上有8個毛病堪稱頑疾,始終無法治愈,不斷反復發作。

3.新車老遲到

亨利?福特可能是主導史上新車改款最慢進程的人。1928年,他把T型車的生產線關停了整整九個月,以便為A型車的生產做準備。從那以后,新車改款速度就快多了,但它們仍然會惹出各種麻煩。克萊斯勒公司(Chrysler)就因為全新的九速變速器的調校問題而推遲了發布2014款吉普切諾基(見上圖)。與此同時,福特汽車公司(Ford)則將2013款林肯MKZ的上市時間延后四個月以解決質量問題,而在推出2013款“翼虎”(Escape)和蒙迪歐(Fusion)上也碰到了諸多問題。業內報告稱,為了確保2014款蒙迪歐不再碰上類似問題,福特正對生產線的工人開展特別培訓,這樣老亨利的記錄看來暫時是能保住了。

3. Delaying new model launches

Henry Ford made what is probably the slowest new model chanegover in history when he shut down Model T production for nine months to get ready for the Model A in 1928. Launches have gotten speedier since then, but they are still causing trouble. Chrysler has held back the introduction of the 2014 Jeep Cherokee (above) because of calibration issues with the new nine-speed transmission. Ford (F, Fortune 500), meanwhile, delayed the launch of the 2013 Lincoln MKZ for four months to fix quality problems and also encountered issues getting the 2013 Escape and Fusion into showrooms. To make sure it doesn't run into similar problems with the 2014 Fusion, Ford is laying on extra training for production workers, according to trade reports, so Old Henry's record seems safe for now.

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