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蘋果9月發布會的5大傳聞盤點

蘋果9月發布會的5大傳聞盤點

JP Mangalindan 2013-08-21
蘋果宣布,將在9月10日舉行秋季發布會。蘋果在這場備受矚目的發布會上可能會推出粉絲和投資者一直以來翹首期盼的升級機型,引進新的技術。現在離蘋果的官方發布會還有一段時間,但業界和民間層出不窮的猜測早已經沸沸揚揚。

????秋天對于不同的人來說具有不同的意義。然而,對于很多科技文化人來說,他們可能會在今年的9月迎來新一代iPhone的發布。確實,如果猜測沒有錯的話,下個月的新聞應該要比過去幾年的新聞更有看頭。蘋果(Apple)最終會推出新的廉價iPhone嗎?高端機型會配備指紋感應技術嗎?蘋果商店里還有什么別的新產品?然而,在蘋果所公布的9月10日發布會召開之前,我們也只能拿傳聞來安慰一下自己。現將各大博客圈津津樂道的傳聞總結如下:

全新的廉價iPhone

消息到底屬實還是誤導性傳聞?一年來,分析師、權威人士和各大博客一直都在討論全新的“廉價”iPhone,也就是被媒體普遍提到的iPhone 5C。去年1月,Topeka Capital Markets公司分析師布萊恩?懷特向《財富》雜志(Fortune)透露,這類產品在中國有著巨大的市場機遇,因為當地普通消費者的可支配收入并不多。最近,美國投資銀行派杰的吉恩?蒙斯特指出,這款新機型可以取代上一代的4S機型,而且可能不會安裝語音助手Siri這類軟件。

指紋感應器

去年,蘋果以3.5億美元收購了指紋感應器制造商奧森科技(AuthenTec Inc.),一些人曾經琢磨過這種技術會通過什么樣的方式整合到iPhone、iPad和相關產品當中。凱基證券(KGI Securities)認為,新的高端iPhone——姑且稱其為iPhone5S——將整合一種感應器,從而讓用戶在登錄的時候只需簡單地把手指按在屏幕上即可。這種安全功能無疑更為迅速、便捷,而且比目前輸入4位密碼的方法更安全。

不同的顏色

蘋果偶爾也會使用繽紛的色彩。(遠的不用說,如今iPod Touch或iPod nano就是例證。)而關于iPhone的傳聞顯示,新機型可能會在黑白顏色基礎上增加其他的顏色。但不管怎么說,按照科學家的說法,黑與白在嚴格意義上來說并不能算是顏色。5C可能會擁有一系列顏色,跟Touch和Nano差不多;5S可能會增加金色邊框的機型。

更大的屏幕

蘋果去年秋天推出iPhone5時,公司的工業設計高級副總裁喬納森?艾維曾解釋了為什么4英寸是屏幕的甜蜜地帶:“通過拉長而不是加寬屏幕,人們可以看到更多的內容,而且可以舒適地用單手操作。”但是競爭對手的機型證明,很大一部分用戶更愿意使用屏幕更大的智能手機。也就是說,雖然三星(Samsung)5寸屏機型Galaxy S4的銷量低于分析師的預期,但它還是在推出后一個月內賣出了1,000萬部。至于蘋果,有報道稱新iPhone——或者至少是iPhone的其中一種——可能會配備4.5-5英寸的屏幕。

新iPod Touch

一些博客呼吁蘋果完全停產iPod Touch,然而,蘋果很有可能不會在短期內抹殺這款外觀酷似iPhone的音樂播放器。5月,蘋果宣布,自2007年底Touch上市以來,這款設備的銷量已經達到了1億部。很明顯,此類設備的需求依然存在。因此蘋果有可能會引進新的Touch,同時對它的內部元件進行小幅度的升級,從而沿襲公司的一貫傳統,即在發布會行將結束時來一句喬布斯式的“還有件事”。(喬布斯在蘋果發布會快要結束時都會說“還有件事”——譯注)(財富中文網)???

????Fall holds different meanings for different people, but for many technorati, this September will likely see the unveiling of another all-new iPhone. Indeed, next month's news may prove more newsworthy than years past if some of the speculation is right. Will Apple (AAPL) finally introduce a new, cheaper iPhone? Could the high-end model sport fingerprint-sensing technology? What else is in store?

????Until Apple's reported September 10 event, we'll have to content ourselves with the rumors. Here's a roundup of what the blogosphere is currently salivating over:

An all-new, cheap iPhone

Truth or misguided gossip? Analysts, pundits, and blogs have long talked about a new, "cheap" -- largely dubbed in the press as the iPhone 5C -- iPhone for over a year now. Last January, Topeka Capital Markets analyst Brian White told Fortune that there's substantial market opportunity abroad in China for such a product, where the average consumer doesn't have as large a discretionary income. More recently, Piper Jaffray's Gene Munster suggested such a device would replace the older 4S model and possibly exclude software features like the voice-activated assistant Siri.

Fingerprint sensor

When Apple acquired fingerprint-sensor maker AuthenTec Inc. for $350 million last year, some wondered how such technology could find its way into iPhones, iPads and the like. KGI Securities argues the new high-end iPhone -- let's just call it the iPhone 5S -- will integrate a sensor allowing users to potentially log in by simply pressing a finger to the screen. A security feature like that would prove even quicker, easier, and more secure than the current method of inputting a four-digit code.

Different colors

Once in a while, Apple likes to get colorful. (Look no further than today's iPod Touch or iPod nano as proof.) The buzz around the crop of iPhones is that they may come in flavors other than black and white, which let's face it, aren't even technically colors, according to scientists. The 5C could come in an array of hues not unlike the Touch or nano; the 5S could expand to models with a gold frame.

A larger screen

When Apple announced the iPhone 5 last fall, Jony Ive, senior vice president of design, explained why 4 inches was a sweet spot: "By making the screen taller, but not wider, you can see more of your content but still comfortably use it with one hand." But as devices from competitors bear out, there's a large swath of users who prefer their smartphones screens even larger. To wit, although sales of Samsung's 5-inch Galaxy S4 are lower than analysts expected, the company still sold 10 million units within a month of launch. In Apple's case, reports claim the new iPhone -- or at least one iPhone -- may sport a screen between 4.5- to 5-inches.

New iPod Touch

Some bloggers are calling for the end of the iPod Touch entirely, but more likely than not, Apple won't kill its iPhone-like music player any time soon. This May, Apple reported it had sold 100 million units since the Touch hit the market in late 2007. Clearly, demand for the device is still there, so chances are Apple will introduce a new Touch with slightly-beefed up parts inside, keeping in lockstep with the company's oft-held tradition of tossing in a Jobs-ian "one more thing" toward the end.

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