????雖然商品交易取決于樂隊(duì)和唱片公司之間的合約，但華納兄弟認(rèn)為，他們與烈焰紅唇樂隊(duì)的關(guān)系是一種“和諧的伙伴關(guān)系”。博蘇克承認(rèn)，烈焰紅唇的奇特商品與華納兄弟慣常的營(yíng)銷方式（盒裝唱片加樂隊(duì)襯衫）相距甚遠(yuǎn)?！拔覀兺ǔ２贿@樣做。我們喜歡富有創(chuàng)意的想法，但我們銷售的是唱片，”她說(shuō)。但有時(shí)候，這支樂隊(duì)處于連接粉絲的最佳位置上，而這正是賣唱片的前提條件?！皼]有人像他們那樣了解烈焰紅唇這一品牌，”博蘇克指出?！拔覀冋趫?zhí)行他們的構(gòu)想。我們愛他們，他們也愛我們，我們幫助他們把獨(dú)特的構(gòu)想變?yōu)楝F(xiàn)實(shí)。”博蘇克補(bǔ)充說(shuō)。目前，這支樂隊(duì)已經(jīng)銷售了“幾千個(gè)”單價(jià)150美元的膠狀骷髏。

????在博蘇克看來(lái)，烈焰紅唇自己想出了這些稀奇古怪的主意，唱片公司只是幫助他們實(shí)現(xiàn)這些創(chuàng)意。到目前為止，還沒有報(bào)道稱，烈焰紅唇后悔他們做出的決定，比如用他們的鮮血制作專輯。但其他樂隊(duì)的確對(duì)他們的營(yíng)銷伎倆產(chǎn)生了一些疑慮。比如，丹麥搖滾樂隊(duì)冰河世紀(jì)( Iceage)提出向樂迷們銷售用自己的頭發(fā)制作的門鎖。但據(jù)他們的公關(guān)公司透露，在成功售出了一些門鎖后，由于擔(dān)心巫術(shù)詛咒，這支樂隊(duì)改變了主意。

????但他們的冰河世紀(jì)牌刀具賣得不錯(cuò)。（財(cái)富中文網(wǎng)）

????譯者：任文科

????While merchandise deals vary depending on the contract between the band and the label, Warner Brothers views their relationship with the band as a "harmonious partnership." Borsuk admits that the Lips out-there merch is far afield from Warner's usual box-sets-and-band shirts wheelhouse. "We don't generally do this. We love innovative ideas, but we sell records," she said. Sometimes, though, the band is in the best position to connect with their fans, which is necessary to sell records. "Nobody knows The Flaming Lips brand as well as they do," Borsuk noted. "We're executing their vision. We love them, they love us and we help make their unique vision into a reality." Borsuk added that the band has sold "thousands" of the gummy skulls, which ring in, again, at $150 each.

????According to Borsuk, the Lips come up with their own outlandish ideas, the label merely helps facilitate them, and so far there have been no reports of the Lips regretting, say, their decision to make albums with actual blood in them, other bands do have some misgivings about their marketing ploys. For example, Danish rockers Iceage offered to sell locks of their hair to fans, but according to their publicist, after racking up a few sales, the band changed its mind due to concerns over voodoo curses.

????Their Iceage branded knives sold well, though.