????IBT傳媒集團(tuán)最近創(chuàng)建了許多網(wǎng)站，其中有以視頻為主并且致力于汽車、體育、科學(xué)、社交和娛樂話題的網(wǎng)站。大家在去年推出的全視頻網(wǎng)站bizu.tv上可以發(fā)現(xiàn)對一位《國際商業(yè)時報》記者的一段采訪，討論的是人們?nèi)绾卧趹?zhàn)爭區(qū)辦理銀行業(yè)務(wù)，還有題為《如何應(yīng)對職場宿醉》和《詹妮弗?安尼斯頓的飲食秘密》的視頻。尤扎克解釋說：“擴(kuò)大受眾是最基本的任務(wù)。剛開始的時候，我們必須擴(kuò)大受眾，才能保持我們正常運(yùn)營，但這種文化仍然存在。”

????大家還會發(fā)現(xiàn)自己手忙腳亂地尋找電腦鍵盤的靜音按鈕。《國際商業(yè)時報》網(wǎng)站上的視頻都是自動播放，令人生厭；尤扎克對此一點(diǎn)都不覺得愧疚。他告訴IBTimes.com,傳統(tǒng)的網(wǎng)頁橫幅廣告正在“失去光芒。我們現(xiàn)在通過視頻廣告獲得的營收占比達(dá)到了30％，而相比之下，一年前這個比例只有5％。”

????《新聞周刊》是IBT傳媒集團(tuán)首次收購的公司。《新聞周刊》的付費(fèi)訂閱網(wǎng)站可以為IBT傳媒集團(tuán)帶來除了廣告之外的第一個收入來源。尤扎克表示，他會深入發(fā)掘這個收入來源，從而讓IBT傳媒集團(tuán)發(fā)展壯大。但他堅稱，不會以榨干《新聞周刊》的資金和資源為代價。

????發(fā)布了那條表示慶祝的微博兩天之后，尤扎克發(fā)布了下面這條更冷靜的后續(xù)微博：“我覺得我們很有責(zé)任把《新聞周刊》品牌推向新的高度。”讓我們祝他好運(yùn)吧。（財富中文網(wǎng)）

????譯者：iDo98?

????Among many recent IBT creations are video-heavy sites devoted to cars, sports, science, design, and entertainment. At all-video bizu.tv, launched last year, you'll find an interview with an IBTimes reporter talking about how people bank in war zones, side by side with "How To Deal With A Hangover At Work" and "Jennifer Anniston's Diet Secret." Uzac explains: "Building an audience is the meat and potatoes. In the beginning we had to do that to keep the lights on, but the culture remains."

????You'll also find yourself searching for the mute button on your keyboard. IBTimes makes you listen to those annoying auto-play videos; Uzac is unapologetic. Traditional web banner advertising is "losing its luster," he told IBTimes.com. "We now generate 30% of our revenue through video advertising, versus 5% a year ago."

????Newsweek is IBT's first acquisition and brings the company, through Newsweek's paid subscription site, its first source of revenue other than advertising. Uzac says he'll tap that stream to nourish IBT Media, but not, he insists, at the cost of bleeding Newsweek dry.

????Two days after his celebratory tweet, Uzac posted this more somber follow-up: "Feeling very responsible right now to grow the @Newsweek brand to new heights." We wish him luck.