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通用汽車計劃主打“臨界豪華”牌

通用汽車計劃主打“臨界豪華”牌

Doron Levin 2013-07-31
通用汽車生產的新款雪佛蘭羚羊廣受好評,還罕見地得到了權威雜志《消費者報告》的首肯,表明通用汽車的改款得到了外界一致地認可。未來,通用汽車可能會繼續打造類似羚羊這樣的“臨界豪車”。

????奇怪的是,新款羚羊尚無法達到《消費者報告》的“推薦”級別,除非有足夠多的車主對汽車的可靠性和耐久性給出積極評價。

????投資界也已經注意到了通用汽車的成功。這家汽車制造商的利潤一直在穩步增長。今年年初至今,這家公司的股票上漲了約28%,而整個股市上漲幅度只有18%。福特公司的股票則上漲了約30%。

????凱利白皮書的卡爾?布勞爾指出,雪佛蘭的緊湊型汽車科魯茲(Cruze)、超小型車愛唯歐(Sonic)和全尺寸汽車西維拉多,均是該品牌持續改進的代表,但“重新設計的羚羊,或許才是通用汽車將之前乏善可陳的車型打造成業內領先汽車最成功的例子。”

????雪佛蘭系列汽車的一個短板依然是中型汽車邁銳寶(Malibu),最近通用汽車對這個車型也進行了修改。通用汽車的總體表現表明,它能夠理解對其車型的各種批評聲音,而且還能夠積極給出有效的回應。(財富中文網)

????譯者:劉進龍/汪皓

????Oddly, the new Impala won't qualify for Consumer Reports' "recommended" status until enough owners of the car report positively on its reliability and durability.

????The investment community is taking note of GM's successes. The automaker has been posting solid profits. Its stock is up almost 28%, this year to date, in a stock market that's up about 18%. Ford stock is up almost 30%.

????Karl Brauer of Kelley Blue Book pointed out that Chevrolet's Cruze compact, Sonic subcompact and Silverado full-size all represent improvement for the brand, though "Impala's redesign is probably the best example yet of GM transforming previously lackluster nameplates into industry-leading automobiles."

????The one weak line in Chevrolet's lineup remains the midsize Malibu, which GM recently revised. But overall GM is showing that it understands the criticisms of its vehicles -- and can mount an effective response.

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