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Jive直言Yammer已死

Jive直言Yammer已死

Dan Primack 2013年07月29日
企業級社交軟件圈波瀾再起。一年前,微軟以12億美元收購企業級社交軟件服務商Yammer Inc。不過,Yammer競爭對手Jive的首席執行官在出席財富科技頭腦風暴大會期間發言時直言不諱地說,Yammer已經行將就木,因為收購它的微軟堪稱創新的墳墓。

????一年前,微軟(Microsoft)以12億美元收購企業級社交軟件服務商Yammer Inc。近日,Yammer的競爭對手Jive軟件公司負責人表示,收購整合差強人意。

????Jive首席執行官托尼?辛格勒參加了《財富》(Fortune)雜志于阿斯彭召開的科技頭腦風暴大會,他在一次專題討論上指出,“Yammer已名存實亡。”

????鄭重聲明,Yammer目前仍然在正常運營——但辛格勒堅信自被微軟收購后,Yammer已經失去了競爭力。與會者向辛格勒詢問他對收購的最初看法是什么,以及收購對Jive而言是好還是壞。辛格勒的答復如下:

????“(微軟收購Yammer)后第一天,我們大肆慶祝,因為微軟可謂是創新的墳墓。不過,假如微軟的路子走對了,憑借它龐大的規模、銷售渠道和影響范圍以及其在職場效能工具方面對企業一體化技術機構的掌控……它可能極具威脅性。因此,我們必須利用自身優勢,即行動迅速、長于創新……同時,微軟以如此高價收購Yammer這樣實力和規模都平平的公司,進一步證明企業級社交軟件確實大有市場?!?/p>

????微軟收到了對辛格勒評論的置評請求,不過微軟/Yammer的一位發言人表示,公司“委婉地拒絕置評”。

????以下是本次專題討論會的完整視頻。其中還包括商業智能軟件Splunk首席執行官戈德弗雷?沙利文、商業智能工具Tableau Software首席執行官克里斯坦?夏博、美國電話電報公司(AT&T)商業解決方案部首席市場官邁克爾?保林以及風險投資Insight Venture Partners投資人德文?帕里克的講話。辛格勒的發言從37分35秒開始。(財富中文網)

????譯者:項航

????It has been just over one year since Microsoft (MSFT) completed its $1.2 billion acquisition of social enterprise software company Yammer Inc., and the head of Yammer rival Jive Software (JIVE) doesn't think it worked out too well.

????"It's dead," said Jive CEO Tony Zingale when asked about Yammer during a panel discussion at Fortune BrainstormTech in Aspen.

????For the record, Yammer is very much still in business -- but Zingale clearly believes that it has lost its edge since being acquired by the boys in Bellevue. His comment came after being asked for his initial views of the purchase, in terms of whether it was positive or negative for Jive. His reply:

????"On the first day [after the acquisition] we were celebrating because Microsoft's the place innovation goes to die. However, if they get it right given their size and scale and their reach and their channels and the grip they have on the corporate integration technology organizations for workplace productivity tools… Yeah, I think it could be very challenging. So you've got to use the strength you have, which is move as fast as you can and innovate… And, at the same time, it validates even further the fact that there's a real market here when a company of Yammer's size and scale gets acquired for that multiple."

????A Microsoft/Yammer spokeswoman said that the company would "politely decline to comment," when asked for a response to Zingale's statements.

????Below is a video of the full panel, which also included Splunk (SPLK) CEO Godfrey Sullivan, Tableau Software (DATA) CEO Christian Chabot, AT&T (T) Business Solutions chief marketing officer Michael Bowling and Insight Venture Partners investor Deven Parekh. Zingale's comments begin at 37:35.

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