6. 銷售渠道

????特斯拉沒(méi)有經(jīng)銷商，完全靠自己銷售汽車。由于特許經(jīng)營(yíng)法案限制了汽車廠商自行銷售汽車的行為，特斯拉已經(jīng)為此與汽車零售商們打了幾場(chǎng)官司。目前特斯拉的銷售體系運(yùn)轉(zhuǎn)得還算不錯(cuò)，不過(guò)隨著官司越來(lái)越多，加上特斯拉自己的擴(kuò)張計(jì)劃，或許可能會(huì)迫使它越來(lái)越多地朝傳統(tǒng)汽車廠商的經(jīng)營(yíng)模式轉(zhuǎn)變。

????寶馬已經(jīng)有了一個(gè)成熟的經(jīng)銷商網(wǎng)絡(luò)，涵蓋了330家獨(dú)立的經(jīng)銷商。雖然他們可能沒(méi)有獲得過(guò)太多“客戶滿意獎(jiǎng)”之類的名頭，但是他們知道怎樣管理庫(kù)存、提供服務(wù)，以及怎樣把車賣出去。

????優(yōu)勢(shì)方：寶馬

7. 未來(lái)產(chǎn)品

????沒(méi)有一家公司能僅憑一款車型生存下去，特斯拉也正在籌備幾款新車型。其中首當(dāng)其沖的就是即將于明年發(fā)布的Model X跨界車型。它和Model S誕生于同一平臺(tái)，它的“鷹翼”式車門可以方便第三排乘客更加輕松地進(jìn)出。另外特斯拉還計(jì)劃于2016年底推出一個(gè)名叫“Gen 3”的產(chǎn)品線的第一款產(chǎn)品，“Gen 3”可能涵蓋了小型轎車和跨界車，它的售價(jià)大概只有Model S的一半。

????寶馬“i”家族將于2014年迎來(lái)i8混合動(dòng)力敞篷跑車。在汽油增程發(fā)動(dòng)機(jī)介入前，它僅憑電力大概可以跑19英里。I8也采用了鋁合金底盤，更驚人的是從靜止加速到時(shí)速60英里只需5秒——當(dāng)然它的價(jià)格也是很驚人的，預(yù)計(jì)單價(jià)將達(dá)到12.5萬(wàn)美元左右。

????優(yōu)勢(shì)方：特斯拉

8、名聲

????很少有一家工業(yè)公司能像特斯拉一樣迅速崛起，Model S這款車也得到了大量的贊譽(yù)，特斯拉的股價(jià)已經(jīng)翻了好幾番，而該公司的CEO馬斯科在國(guó)際上已經(jīng)成了像喬布斯一樣響當(dāng)當(dāng)?shù)娜宋铩?/p>

????在替代能源方面，寶馬在各大知名廠商里也是走在前列的。開(kāi)發(fā)“i”系列轎車讓它承擔(dān)了不小的風(fēng)險(xiǎn)。但即便i3也繼承了寶馬經(jīng)典的雙腎式格柵和“霍夫邁斯特拐角”式的C柱，但是面對(duì)寶馬已經(jīng)取得巨大成功的眾多轎車和跨界車型，它仍然有可能泯然眾人。

????優(yōu)勢(shì)方：特斯拉（財(cái)富中文網(wǎng)）

????譯者：樸成奎

6. Distribution

????Tesla has no dealers; it sells cars on its own and has faced court battles with auto retailersover state franchise laws that would restrict it from doing so. The system seems to work fine for now, but more lawsuits, as well as Tesla's own growth plans, may force it into a more conventional set-up.

????BMW manages an established network of 339 independent dealers, and while they may not win many customer satisfaction awards, they know how to manage inventory, provide service, and move the metal.

????Advantage: BMW

7. Future products

????No auto company can survive by making just a single model, and Tesla has several more in the pipeline. The first is the Model X crossover, due in 2014. Built on the same platform as the Model S, it would feature "falcon-wing" doors that provide fuller access to a third row of forward-facing seats. Due to arrive at the end of 2016 are the first of the so-called "Gen 3" models, a small sedan and a crossover, which will cost half as much as a Model S.

????Coming later in 2014 from the BMW "i" brand are the i8 coupe and convertible, extended-range plug-in hybrids that can go about 19 miles on electricity alone before the gas-powered range-extender kicks in. Also made of carbon fiber with an aluminum chassis, the sports cars will be capable of head-snapping acceleration -- zero to 60 in around five seconds -- and carry an equally head-snapping price, expected to be around $125,000.

????Advantage: Tesla

8. Buzz

????Few industrial companies have exploded from the starting line as quickly as Tesla. Plaudits have been showered on the Model S, its stock price has multiplied several times, and Musk has become an international celebrity of Jobsian proportions.

????BMW is leader in alternative energy among established auto companies, and its risk-taking with the "i" cars is considerable. But even with signature dual-kidney grilles and Hofmeister kinks, the i line may get lost among the dozens of other high-profile cars and crossovers BMW already makes.

????Advantage: Tesla