紙媒至少還能活十年
????關于新聞業中,他們比較看好的領域: ????薩根:“更多的聲音可以在更短時間內被更多人聽到。這非常強大。” ????休伊:“我認為,新聞業在好轉之前,可能會繼續惡化,類似于一個創造性破壞的產物……我認為,一旦真正出現信息空白,新聞行業從業者和企業家肯定能找到方法來填補這種空白。我不知道具體會是怎樣的方法。但我相信,新聞業會繼續存在下去。” ????紙媒會在10年內走向消亡嗎?如果不會,我們還剩多少年時間? ????休伊:“我認為紙媒不會消失。雖然我不知道它會以怎樣的商業模式運營,或許它們不再是大眾產品,而是會變得非常昂貴……如果你問的是純新聞報道的紙媒產品,答案是,時間可能不會很長。” ????尼森霍爾茨:“我同意。我認為在未來十年,紙媒會繼續存在。” ????艾薩克森:“印刷術是一項非常了不起的技術。紙媒是一種非常好的媒介,不需要擔心電池壽命問題。如果過去450年,我們一直通過電子屏幕來獲取所有信息,到今天有一位古登堡(德國現代印刷發明人——譯注)式的人物出現,說:‘嘿,我可以把你們屏幕上的信息印刷在紙上,送到你的家門口,你可以在公交車上、后院里、浴缸里讀這些信息。’我們會說:‘哇!印刷,這真是一項出色的技術,而且有可能會逐步代替互聯網。’”(財富中文網) ????譯者:劉進龍/汪皓 |
????On the areas of journalism they are optimistic about: ????Sagan: "More voices able to reach more people more quickly. That's tremendously powerful." ????Huey: "I think it's going to get worse before it gets better which is a product of creative destruction… I think when there is a real void in information, it will be filled by journalists and entrepreneurs who will figure out a way around this. I haven't a clue what it is. But I'm confident that journalism will remain." ????Will print publications be extinct in 10 years? If not, how many years do we have? ????Huey: "I think we'll still have them. I don't know what the business models will be, they may not be mass, they could be very expensive… if you ask the question how many news print products, straight news, the answer might not be so long." ????Nisenholtz: "I agree. I think print is very sustainable for the next decade." ????Isaacson: "Look, print is a wonderful technology. Print is a very good medium that has long battery life. If we had been getting all of our information on screens for the past 450 years or so, electronically, and some modern-day Gutenberg came along and said 'Hey, I can take all that information you get on your screens and I can put it on paper for you, deliver it to your doorstep, you can take it to the bus, the backyard, the bathtub, whatever,' we'd say, 'wow! Print, that's a really good technology it might start replacing the Internet.'" |