????南希?特勒姆知道所有的秘密。特勒姆是微軟（Microsoft）Xbox娛樂工作室總裁，這個(gè)部門負(fù)責(zé)為Xbox游戲機(jī)制作原創(chuàng)內(nèi)容。流媒體內(nèi)容供應(yīng)商N(yùn)etflix推出了原創(chuàng)電視劇《紙牌屋》，YouTube也有大量節(jié)目頻道，微軟現(xiàn)在打算仿效它們，向Xbox用戶推出獨(dú)家電視劇。而這一切都由特勒姆操刀。

????微軟首部電視劇作品將圍繞《光環(huán)》（Halo）系列游戲——這絲毫沒什么可意外的，《光環(huán)》系列自2001年發(fā)布以來，銷售額已突破30億美元。（特勒姆也因此成為某些熱心粉絲特別關(guān)注的對象。）特勒姆參加了7月23日在美國科羅拉多州阿斯彭召開的財(cái)富科技頭腦風(fēng)暴大會，談到影視制作的未來時(shí)，她說：“我們下一步將推出一系列改編自《光環(huán)》游戲的劇集?！?/p>

????特勒姆的講話并不新鮮。今年早些時(shí)候，我們在微軟在下一代Xbox One游戲機(jī)發(fā)布會上就已經(jīng)聽到過類似的言論。不過當(dāng)時(shí)的相關(guān)細(xì)節(jié)很少，特勒姆只是透露微軟正和大導(dǎo)演史蒂芬?斯皮爾伯格合作。她今天又一再強(qiáng)調(diào)：“斯皮爾伯格是《光環(huán)》粉絲，而且還酷愛游戲?！?/p>

????特勒姆今天透露了更多細(xì)節(jié)，她表示微軟將推出更多互動電視劇。特勒姆稱：“以前我們是制作完一部電視劇，最后再加上互動元素?，F(xiàn)在我們打算從一開始就融入互動元素?！辈贿^她沒有給出更具體的例子，只是強(qiáng)調(diào)：“我們不能為了互動而互動?！碧乩漳愤€表示微軟正在積極探索下一代影視制作，形式可能包括實(shí)時(shí)事件、新聞和完全無劇本的真人秀。

????特勒姆還是一位電視編劇，絕大部分時(shí)間在為哥倫比亞廣播公司（CBS）工作。她參與了多部熱門電視劇的制作，例如《人人都愛雷蒙德》（Everybody Loves Raymond）、《犯罪現(xiàn)場調(diào)查》（CSI）和《急診室的故事》（ER）等。特勒姆說：“我對高科技和傳統(tǒng)影視制作的結(jié)合非常感興趣?！彼€補(bǔ)充道，Xbox的巨大裝機(jī)量是吸引自己加盟微軟的主要原因。迄今為止，Xbox銷量已超過7,000萬臺，Xbox Live在線服務(wù)的注冊用戶數(shù)也有約4,800萬。

????不過，特勒姆認(rèn)為，傳統(tǒng)電視短期內(nèi)不會退出市場。她說：“電視機(jī)不會被淘汰。只是節(jié)目內(nèi)容會變化，而消費(fèi)者會有更多選擇?！边@時(shí)，討論小組的另一位成員——數(shù)字媒體公司Guggenheim Digital Media首席執(zhí)行官羅斯?萊文索恩插話道：“說實(shí)話，南希這樣的人才都被吸引來做這件事，這本身就很能說明問題?！保ㄘ?cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????For some, Nancy Tellem knows all the best secrets. Tellem is the president of Microsoft's Xbox Entertainment Studios, the division responsible for creating original programming for the company's popular games console. Like Netflix with House of Cards and YouTube with its various channels, Microsoft is planning to begin pumping out exclusive shows to device owners. And Tellem is at the helm.

????The company's first project is a TV program based on the Halo series of games -- not surprising considering the franchise has generated over $3 billion in sales since its initial release in 2001. (This has also made her the object of intense focus by some, well, more avid fans.) "The next step was go deeper in narrative into the Halo mythology by creating a premium series," Tellem said today during a panel on the future of content at Fortune's Brainstorm Tech conference in Aspen, Colo.

????Microsoft (MSFT) announced the strategy earlier this year during a press conference introducing its next-generation Xbox One game console. Details were sparse, but at the time Tellem revealed that the company was working on the program with director Steven Spielberg. "Spielberg is a huge Halo fan and a big gamer," she reiterated today.

????Tellem also added a few more details to the picture. She described more interactive shows coming out. "Unlike developing a show and adding interactivity after the fact," she said, "we are going to start from the beginning." Tellem did not give specific examples but said, "You can't have interactivity for interactivity's sake." Future programming, which she said the company is actively working on, could include live events, news and unscripted or reality shows.

????Tellem has had a storied career in TV, much of it at CBS (CBS). She was involved with the creation of hit shows including Everybody Loves Raymond, CSI, and ER. "I've always been interested in the intersection of content and tech," she said, adding that the installed base of Xboxes was a major factor in luring her to Microsoft. The company has sold over 70 million Xboxes and has some 48 million subscribers to its Xbox Live online service.

????But Tellem said she doesn't see traditional television disappearing anytime soon. "Television is not going anywhere," she said. "The package is going to change and you're going to see a la cart options." At that point one of her fellow panelists, CEO of Guggenheim Digital Media Ross Levinsohn, chimed in: "The truth is, the fact you can get people of Nancy's quality to do this is really validating."