2013年上半年車市勝負大盤點
Alex Taylor III
2013-07-18
現在是時候點評一下上半年車市的贏家和輸家了。隨著6月過去，今年上半年車型、動力技術、品牌銷量、國際車市、公眾認知等指標的贏家和輸家都已經一目了然。
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產品類別：輸家 敞篷車 ????據《汽車新聞》（Automotive News ）報道，盡管整個汽車行業保持向好趨勢，但敞篷車的銷量在過去四年里基本持平，只占汽車市場1%的份額，比大蕭條之前有明顯下降。2008年時，敞篷車的份額大概還在1.8%左右。不過如果有新的敞篷車型能夠抓住廣大消費者的眼球的話，敞篷車的市場份額可能會很快回彈。說到底，敞篷車基本上是一種時尚產品，只需要一兩款搶眼的車型就可以重新點燃這個市場的熱情。 |
Product segment: Loser Convertibles ????Automotive News reports that convertible sales have been basically flat for the past four years despite rising industry results. They now account for just 1% of the market. That's a steep drop from the heady days before the Great Recession, when drop-top share stood at 1.8% as recently as 2008. Those numbers could reverse in a hurry if a couple of models catch the public fancy. Convertibles are basically fashion items, and it would only take an eye-catcher or two to reignite the segment. |
