品牌

????PlayStation是索尼的大品牌。第一代PlayStation的銷量超過了1.02億臺，今年剛剛停產的PlayStation 2的用戶則高達1.5億臺。而PS 3的銷量超過了7,700萬臺，而且還在不斷增加（索尼未來還會繼續支持PS 3）。結果就是PlayStation的大名幾乎無人不曉，而這又對它吸引更多主流消費者大有好處。索尼還通過《跑車浪漫旅》（Gran Turismo）這樣的獨家游戲吸引了更多的鐵桿玩家。目前，這款游戲已經賣了6,500萬套。

The brand

??? Sony has a great brand in PlayStation. Sales of the original PlayStation surpassed 102 million units and the PlayStation 2, which just ended its production run this year, has an installed base of over 150 million consoles. Sony has sold over 77 million PS3s and counting (they'll continue to support PS3 well into the future). The bottom line is everyone knows the PlayStation brand, and that goes a long way in reaching the more mainstream consumer. Sony has also wooed more hardcore gamers with its line-up of exclusive games like Gran Turismo, which has sold over 65 million copies.

性能

????盡管Xbox One和PS4都采用了AMD最新的核心圖像芯片，但開發者在E3展會上稱，索尼的圖像處理能力要高出約40%。如果確實如此，那今年秋季當PS4和Xbox One同臺競技時，美國動視公司（Activision）的《使命召喚10：幽靈》（Call of Duty：Ghosts） 和育碧公司（Ubisoft）的《看門狗》（Watch Dogs）這類第三方游戲應該能在PS 4上擁有更出色的視覺效果。再加上開發者為PS 4開發游戲更方便容易，索尼在推出PS 4時應該會擁有很多像《賽車俱樂部》（Driveclub）和《殺戮地帶》（Killzone War Zone）這樣的優秀游戲。

The power

????Although both the Xbox One and PS4 feature AMD's latest Graphics Core Next technology, developers at E3 said Sony's console features roughly 40% more processing power. If that holds true, third party games like Activision's Call of Duty Ghosts and Ubisoft's Watch Dogs will look better on PS4 when put side-by-side with Xbox One this fall. Coupled with the ease of use developers are having programming for the PS4, Sony should have a great collection of standout games at launch like Driveclub and Killzone War Zone.

開發者

????娛樂評分網站Metacritic有史以來評分最高的兩款游戲《秘境探險》和《美國末日》都出自“淘氣狗”（Naughty Dog）這個工作室。這家屬于索尼的工作室一直都能推出充滿原創力的動作冒險游戲，它們在獲得大量好評和非凡銷量的同時，還能將索尼游戲機的硬件水平推向新的高度。近期，它已從青少年鐘愛的印第安納?瓊斯式的動作游戲《秘境探險》成功轉型，開發出了成年人喜愛的、充滿后末世驚悚刺激元素的《美國末日》。全世界的游戲玩家都在熱切期待這個工作室即將在PS 4上推出的力作。

The developers

????Two of the highest-rated Metacritic game franchises of all time, Uncharted and The Last of Us, come from developer Naughty Dog. The Sony-owned studio has been able to create original action adventure games that push the boundaries of Sony's hardware, while garnering critical acclaim and blockbuster sales. The studio recently made the successful transition from Teen-rated Indiana Jones-style action in Uncharted 3 to Mature-rated intense post-apocalyptic thrills in The Last of Us. Gamers around the world are looking forward to seeing what this studio can do with the PS4.