只和游戲有關

????索尼公司（Sony）正昂首挺進新一代游戲業，狀態之好，前所未見。這家擁有音樂、電影和電視網的日本公司一直以來就單靠一款PlayStation 4游戲機包打天下。索尼完全是靠與微軟（Microsoft）在E3游戲展（E3，全球最受關注的游戲展會——譯注）上的背道而馳的做法贏得重點早期客戶的。它的售價比微軟Xbox One的售價低100美元，同時允許游戲租賃、二手游戲回放及離線游戲。最終，微軟迫于游戲玩家的壓力，不得不改變政策，但已經造成了無可挽回的損害。

????在E3舉行的這一周里，有更多游戲迷預訂了PS4，此后索尼就一直飽受好評。索尼表示，娛樂功能將是PS4不可或缺的一部分，這就像它以前推廣PS3時所說的一樣，但是它已從過去的錯誤中吸取了教訓。眾所周知，PS3是個很難為其開發配套游戲的系統，這讓Xbox 360早期的游戲占據了圖形界面上的優勢。但是像《美國末日》（The Last of Us）和即將發布的《超凡雙生》（Beyond: Two Souls）這樣的新游戲則充分顯示了目前這個系統的實力。有馬克?塞爾尼這樣的游戲界資深人士在幕后主導PS4的硬件開發，它的過硬質量在展會首日就能通過《聲名狼藉：第二子》（Infamous: Second Son）這樣的游戲展現得淋漓盡致。下面我就為您分析一下索尼有望贏得新一代游戲機大戰的五大原因。

It's about games

????Sony (SNE) has never looked better heading into a new generation of gaming. The Japanese company, which owns music, movie and TV networks, has focused solely on games thus far with its PlayStation 4 console. Sony has been able to win over important early adopters by doing the opposite of everything Microsoft (MSFT, Fortune 500) did at E3, undercutting the Xbox One's price by $100 and allowing for game rentals, used game playback and offline play. Eventually, Microsoft was forced to change its policies after gamer backlash, but the damage has been done.

????More gamers were pre-ordering PS4s during E3 week and Sony has been riding a wave of positive buzz ever since. Sony has said entertainment functionality will be part of the PS4, just as it's been for the PlayStation 3, but the company has learned from past mistakes. The PS3 was known as a difficult system to develop for, which gave early Xbox 360 titles a graphical advantage. But new games like The Last of Us and the upcoming Beyond: Two Souls showcase the full power of the system. With game veteran Mark Cerny behind the hardware in the PS4, that type of quality should be evident day one with games like Infamous: Second Son. Here are five reasons why Sony will win the next gen war.

定價

????400美元的定價對游戲迷的預算來說是很有誘惑力的。這樣的話，再買一個手柄和一款首發游戲也還不到Xbox One的價錢。的確，索尼犧牲了PS4的攝像頭，不再將其作為套裝配件發售，這會影響很多游戲迷的使用，但最終多數人會覺得沒有這個攝像頭也挺好。而索尼借此就能用更低的價格賣出更多的硬件了。

The price

????The $400 price point will go a long way when it comes to gamers' wallets. You can pick up an extra controller and launch title before hitting the Xbox One price point. Sure, Sony sacrificed its PS4 camera by opting not to offer it as a pack-in, and that will impact how many games utilize it, but at the end of the day most gamers will be happy without it. And Sony will sell more hardware at the lower price point out of the gate.