權(quán)力之爭

????自2001年發(fā)布首款Xbox設(shè)備以來，微軟（Microsoft，《財(cái)富》500強(qiáng)（Fortune 500））一直在為爭奪游戲玩家而與索尼（Sony）和任天堂（Nintendo）展開激烈競爭。2005年，Xbox 360的發(fā)布使這家以軟件起家的游戲主機(jī)制造商從不被市場看好變成如今的主要市場參與者之一。自產(chǎn)品發(fā)布以來，微軟在全球已售出超過7,700萬臺Xbox 360，與索尼PlayStation 3至今的銷量（7,700萬臺）基本持平。【在當(dāng)前一代游戲主機(jī)銷量中，任天堂（Nintendo）獨(dú)占鰲頭，在全球共售出超過1億臺Wii。】

????而對于即將在11月上市的Xbox One（售價500美元），按照游戲玩家的觀點(diǎn)，微軟還有許多工作要做。對于限制二手游戲、取消游戲租賃和阻止玩家離線玩游戲等頗具爭議的功能，公司突然改變了態(tài)度。微軟還有足夠的時間來贏得游戲玩家和更多主流消費(fèi)者的“芳心”。微軟在Xbox One發(fā)布會上重點(diǎn)介紹了下一代游戲主機(jī)所具備的新娛樂功能，以此來吸引主流消費(fèi)者。下面是微軟必將在游戲主機(jī)大戰(zhàn)中獲勝的五條理由：

It's about power

????Microsoft (MSFT, Fortune 500) has been battling against Sony (SNE) and Nintendo(NTDOF) for gamers' attention since the original Xbox launched in 2001. The software giant-turned-console-manufacturer evolved from underdog to major player with the Xbox 360 in 2005. Microsoft has sold over 77 million Xbox 360s globally since launch, which is neck-and-neck with Sony's 77 million PlayStation 3s sold to date. (Nintendo is in the lead for current generation console sales with over 100 million Wiis sold worldwide.)

????Microsoft has a lot of work to do in the court of gamers' opinions when it comes to the Xbox One, which launches in November for $500. The company has flip-flopped with its controversial features that would have limited used game playback, eliminated game rentals and prevented gamers from playing games offline. There's still plenty of time to win over gamers and the more mainstream consumers that Microsoft courted at its Xbox One reveal with its focus on the new entertainment features the next generation console opens up. Here are five reasons Microsoft will win the console war.

《光暈》游戲

????這款來自美國著名電子游戲軟件制作室Bungie的第一人稱射擊游戲在全球已經(jīng)售出超過5,000萬份。后來向游戲開發(fā)工作室343 Industries的過渡也非常順利，去年《光暈4》（Halo 4）（見上圖）在一周內(nèi)的銷售額就達(dá)到了3億美元。微軟將在2014年推出Xbox One版的《光暈》游戲，而史蒂夫?斯皮爾伯格將根據(jù)科幻小說，為Xbox Live拍攝一部《光暈》電視劇。這款游戲就是所謂的“殺手級應(yīng)用”，不僅Xbox的死忠粉絲，就連主流玩家也會愿意掏錢購買一臺新主機(jī)。

Halo

????This first-person shooter from Bungie has sold over 50 million copies worldwide. The transition to developer 343 Industries has been smooth with Halo 4 (shown above) selling $300 million worth of games in one week last year. Microsoft has its first Xbox One Halo game coming in 2014 and Steven Spielberg is developing a live action Halo TV series for Xbox Live based on the sci-fi franchise. This is the type of "killer app" that both hardcore and more mainstream gamers will invest in a new console for.

體感游戲機(jī)Kinect

????Kinect作為Xbox 360的一款擴(kuò)展設(shè)備共售出了2,500多萬臺，引領(lǐng)了“無控制器”進(jìn)行游戲的潮流。Kinect 2將內(nèi)置在Xbox One主機(jī)當(dāng)中（因此，它的定價比PS4高出100美元，PS4攝像頭單獨(dú)購買的價格為60美元）。這種捆綁銷售非常重要，因?yàn)檫@樣一來，發(fā)行商和開發(fā)商便會更容易支持設(shè)備，而Xbox 360在這方面一直比較欠缺。此外，對于新款Kinect的娛樂功能，微軟也有宏大的計(jì)劃。新Kinect將能夠跟蹤、識別多位家庭成員的面部和表情，甚至可以監(jiān)測心率。

Kinect

????Microsoft has sold over 25 million Kinects as an add-on for the Xbox 360, ushering in "controller-less" engagement with games. Kinect 2 will come packed inside every Xbox One (hence the extra $100 price point over the PS4, which will sell its PS4 Camera separately for $60). This bundle is important as publishers and developers will be more apt to support the device, something that has been lacking on the 360. Microsoft also has big plans for the entertainment functionality of the new and improved Kinect, which can recognize and track multiple family members' faces and expressions and even gauge your heart rate.