八大問題拷問通用
7.電動車動力不再 ????通用宣布,為每輛雪佛蘭沃藍達(Volt)提供最高達5,000美元的補貼,同時提供優惠租車費用。五月份沃藍達的銷量為7,157輛,基本與上月持平。 ????除了特斯拉(Tesla),其他電動車的銷量可謂一片慘淡,而通用恰恰準備不惜血本,大舉進軍電動車市場。除了沃藍達,通用還以優惠價銷售電動版斯帕可(SPARK EV),同時還會很快推出凱迪拉克ELR,這輛車也是基于沃藍達的技術打造的。 ????大問題:貴公司也準備打折銷售ELR嗎?還是堅持不降價,情愿冒著風險尷尬地看著這輛漂亮的全新凱迪拉克在經銷商的停車場上賣不動? |
7. EVs lose their spark ????GM has announced incentives of up to $5,000 on the Chevrolet Volt and offered discounted lease rates as well. It sold 7,157 Volts in May, about the same as the month before. ????Except for Tesla (TSLA), the bloom is clearly off sales of electric vehicles where GM has placed a big bet. In addition to Volt, the automaker is also selling the Chevrolet Spark EV at a bargain price and is soon due to introduce the Cadillac ELR, which is based on Volt technology. ????The big question: Will you discount the ELR as well, or risk the embarrassment of seeing this slick new Cadillac sit on dealer lots? |
8.炒歐寶的冷飯 ????現任首席執行官阿克森近期向《汽車新聞》(Automotive News)表示,他想在產品研發上讓別克(Buick)和歐寶沃克斯豪爾(Opel-Vauxhall)實現更緊密的合作。他說:“這樣可以產生多種協同效應,讓我們大幅降低成本。” ????實際上,此前通用就已經在凱迪拉克凱帝(Catera)、土星(Saturn)的Aura、Astra和Vue上這么干過了——這些車型都是從歐寶的產品線上衍生出來的。目前有四款別克車型——君越(LaCrosse,見上圖)、君威(Regal)、維萊諾(Verano)和昂克拉(Encore)都和歐寶共享開發平臺。但別克的產品規劃正日益受到中國市場需求的推動,因為中國現在已是別克最大的市場。 ????大問題:混合了中-歐-美血統的別克將會是什么樣?(財富中文網) ????譯者:清遠 |
8. Opel retreads ????CEO Akerson told Automotive News recently that he wants to tie Buick more closely to Opel-Vauxhall in product development. "There are all sorts of synergies," he said. "We think we can take costs out that way." ????We've been down this road before with the Cadillac Catera and Saturn's Aura, Astra, and Vue -- all branches from Opel's tree. Currently four Buicks -- LaCrosse (above), Regal, Verano, and Encore -- - share Opel roots. But Buick product planning is increasingly being driven by demands from China, its largest market. ????The big question: Just what will a Sino-Euro-Americano Buick look like? |