發展速度直追谷歌的酸奶公司
喬巴尼的老板在酸奶廠。
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????烏魯卡亞的人生在十年后的一天被徹底改變。那一天，他打開一封信，里面寫道：“出售設備齊全的酸奶廠。”雖然朋友和顧問都提出了謹慎的建議，但他依然從SBA和Key Bank銀行貸款100萬美元，買下了卡夫食品公司（Kraft Foods'）正準備關閉的布雷耶酸奶廠。他從工廠里挑出四名員工，并從土耳其聘請了一名“酸奶大師”，開始創造最美味、最高品質的酸奶。 ????烏魯卡亞沒有接受過正規的商業培訓，也沒有可以學習的創業榜樣（“除了我父親，我沒有給任何人打過工。”），而且除了他自己，沒有任何投資人。所以，喬巴尼的策略自然是依靠公司創始人兼CEO的直覺。公司實行扁平化的組織結構——“沒有層級，”烏魯卡亞說。現在，公司在紐約州和愛達荷州，以及他在澳大利亞收購的一家乳品公司，共擁有3,000名員工。他的公司口號是：“只要好的。”從一開始，烏魯卡亞就將公司10%的稅后利潤投入到慈善事業當中。喬巴尼的基金會雖然規模很小，但卻發展迅速。 ????如今，烏魯卡亞已經是理論上的億萬富翁，他表示自己希望能激勵其他創業者去做類似的事情——在真實的美國創造實在的事物。他說：“我希望幫助創業者們回到小城鎮，否則財富將全部集中在海岸城市。” ????至于科技和社交媒體的光環，他補充說：“誰說必須要走某一條特定的路才能成為出色的創業者？”（財富中文網） ????更多內容，請點擊此處。 ??? 譯者：劉進龍/汪皓 |
????Everything changed one day, a decade later, when Ulukaya opened a piece of mail that said: "Fully equipped yogurt factory for sale." Defying the advice of cautious friends and advisers, he borrowed just over $1 million from the SBA and Key Bank (KEY) to buy the Breyer's yogurt factory that plant Kraft Foods' (KFT) was shuttering. He recruited four workers from the plant and a "yogurt master" from Turkey and started work on creating the best-tasting, highest-quality yogurt. ????Ulukaya has no serious business training, no corporate role models ("I never worked for anyone except my father.") and no investors except for himself. So it's natural that Chobani's strategy is based on instinct—the founder-CEO's. The organization is flat—"no layers," Ulukaya says. He employs 3,000 people in New York State and Idaho and at a dairy he bought in Australia. His corporate motto: "Nothing but good." From the start, Ulukaya has allocated 10% of Chobani's after-tax profits to philanthropy. Chobani's foundation is small but growing rapidly. ????A billionaire at least on paper, Ulukaya says he longs to inspire other entrepreneurs to do some version of what he's doing—that is, make real stuff in real America. "I want to help bring entrepreneurship back to small towns, or else wealth will be only on the coasts," he says. ????As for the glamorization of the tech and social-media crowd, he adds, "Who says you have to be a certain way to be a cool entrepreneur?" ????- See more here. |
