發展速度直追谷歌的酸奶公司
喬巴尼CEO烏魯卡亞獲得安永全球企業家獎。
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????如何在五年內使公司收入從零達到10億美元？ ????通過組織全世界的信息，谷歌（Google）做到了。 ????通過讓這個世界更開放和聯系更密切，Facebook也做到了。 ????你可能認為，這種超速增長需要能改變世界的創意、頭腦聰明的程序員和一個位于硅谷的辦公室。 ????其實不一定。哈姆迪?烏魯卡亞借了100萬美元，買下了紐約北部一家有85年歷史的工廠，并找到一種傳統產品的最新秘方，然后就開始在大多數專家認為已經飽和的消費市場向《財富》美國500強公司（Fortune 500）發起了挑戰。 ????2007年10月，烏魯卡亞賣出了第一箱喬巴尼（Chobani）希臘酸奶。五年后，這家公司的年收入達到了10億美元。這樣的增長速度前所未聞，尤其是對于包裝商品行業的一家初創公司來說——即使在科技行業，這也非常罕見。 ????但烏魯卡亞確實成功實現了科技行業增長最快的公司所創造的奇跡，而且有一點連Facebook創始人馬克?扎克伯格和谷歌創始人謝爾蓋?布林與拉里?佩奇都要自嘆弗如：烏魯卡亞擁有這家公司100%的所有權。 ????一個周六的晚上，41歲的烏魯卡亞從安永會計師事務所（Ernst & Young）挑選出的48名企業家中脫穎而出，在蒙特卡洛獲得安永年度全球企業家獎（World Entrepreneur of the Year）。安永挑選的候選人都是在各自國家出類拔萃的企業家。烏魯卡亞的成功之所以令人吃驚，是因為參加會議的1,000名與會者中，有許多人猜測，由來自各國的成功企業家組成的評審團不會把這個獎項授予美國創業者。而22歲從土耳其移民至美國的烏魯卡亞憑借其手起家的成功故事打動了評審和所有人。 ????最近在蒙特卡洛的早餐期間，烏魯卡亞跟我講述了他在土耳其東部一個小村子里的成長故事，他在父親的奶牛場工作的經歷，以及為了學英語和讀商學院而來到美國的過程。紐約市的喧嘩令他不知所措。于是他搬到了北部，在紐約州立大學（State University of New York）奧爾巴尼分校攻讀了幾門課程，并創辦了一家名為Euphrates的公司，做羊奶酪批發生意。 |
????How do you get from zero to $1 billion in revenue in five years? ????Google (GOOG) did it by organizing the world's information. ????Facebook (FB) did it by making the world more open and connected. ????A hyper-growth trajectory, you might assume, requires a world-changing idea, brilliant programmers, and a Silicon Valley address. ????Not necessarily. Hamdi Ulukaya borrowed $1 million to buy an 85-year-old factory in upstate New York, came up with a new recipe for an ancient product and took on Fortune 500 giants in a consumer category that most experts figured was locked up. ????Five years after selling the first case of his Greek-style yogurt, Chobani, in October 2007, Ulukaya reached $1 billion in annual revenue. This kind of growth is unheard of, particularly for a startup, in the packaged-goods business—and rare in the tech world. ????But Ulukaya has landed in the league of tech's fastest-growing companies--and can claim something that Facebook founder Mark Zuckerberg and Google's Sergey Brin and Larry Page cannot: He owns 100% of his startup. ????On Saturday night in Monte Carlo, Ulukaya, 41, was named Ernst & Young's World Entrepreneur of the Year, copping the grand prize in a competition that pitted him against 48 entrepreneurs whom E&Y designated tops in their own countries. Ulukaya's win was a surprise only because many of the 1,000 attendees at the professional services firms' annual confab guessed that the judges—successful entrepreneurs from across the globe—wouldn't bestow the top award on a U.S. founder. But Ulukaya, who emigrated from Turkey to America at 22, impressed the judges and everyone else with his up-from-nothing success story. ????Over breakfast in Monte Carlo last Thursday, Ulukaya told me about growing up in a tiny village in eastern Turkey, working on his father's dairy farm and moving to the U.S. hoping to learn English and go to business school. New York City's hubbub overwhelmed him. So he moved upstate, took some classes at the Albany branch of the State University of New York, and started a wholesale feta cheese business called Euphrates. |
