????密歇根州特洛伊市思邁汽車咨詢公司（IHS Automotive）高級分析師斯蒂芬妮?布林利說：“豐田曾表示要注重情感化設計，而花冠便是證明。”她說：“它將為豐田的新一代架構（豐田新全球架構，即TNGA）確定基調。”這個架構將生產更多的通用部件，借此實現加快汽車研發和削減成本的目的。新花冠并沒有體現TNGA架構；她表示，豐田將于2015年推出基于TNGA架構生產的車型。

????大眾汽車曾公開討論過，公司工程師如何利用更少的架構來開發不同規格和不同品牌的汽車——進而達到降低車輛成本的目的。而大眾汽車可以將所節省的成本用于降低價格或增加高級內容，提高大眾汽車的吸引力。

????豐田汽車美國銷售業務執行長、豐田章男的顧問稻葉良出席了花冠汽車發布會。他確認，TNGA平臺正在建設當中，而且這個平臺確實是受到大眾汽車的“啟發”，但具體方法與大眾汽車有所不同。

????將從開發花冠（目前全球銷量達到4,000萬輛）等面向全球的車型中節省的成本用于開發昂貴的新技術和新車型，這無疑是豐田章男的智囊所期待看到的情形。當然，華麗的汽車發布會自然也不必多說。

????毫無疑問，與2009年相比，如今的豐田汽車公司更有活力。消費者是不是也覺得豐田的新車型更加令人興奮呢？答案不久就會揭曉。（財富中文網）

????譯者：劉進龍/汪皓

????"The Corolla backs up Toyota's stated intent for emotional design," said Stephanie Brinley, senior of IHS Automotive in Troy, Mich. This model may "set the tone," she said, for what the company is calling the Toyota New Generation Architecture (TNGA), a system to make vehicle development faster and more efficient, in terms of capital expenditure, while creating more common parts. The new Corolla doesn't embody TNGA; Toyota models appearing in 2015 will be the first under TNGA, she said.

????VW has discussed openly how its engineers are using fewer and fewer architectures to develop vehicles of different sizes and across several different brands -- which helps drive down the cost of each vehicle. VW then can use the savings to push prices lower or to add premium content, thereby making its models more attractive.

????Yoshimi Inaba, executive chairman of Toyota Motor Sales USA and an adviser to Akio Toyoda, attended the Corolla event. He acknowledged that TNGA is underway and that it was "inspired" by VW, though its specific methods differ from VW's.

????No doubt Toyota's brain trust is looking forward to the day when savings culled from development of global vehicles such as Corolla -- 40 million sold so far -- can be applied to all kinds of new, costly technology and vehicle models. Not to mention spectacular vehicle introductions.

????Toyota is unquestionably a more excited company than it was in 2009. Whether customers find new Toyota models more exciting will shortly become evident.