????如今，Tinder正試圖增添新的功能以改變那種形象。首先，其最新的升級(jí)包括Matchmaker。它使用戶通過個(gè)人簡(jiǎn)介與好友實(shí)現(xiàn)連接，然后他們可以在應(yīng)用內(nèi)聊天。雖然它可以用來欺騙別人的感情，但Tinder希望它也能用于談情說愛以外的目的。不久后的另一個(gè)更新將提供約會(huì)交友部分的復(fù)制版，但卻是以商務(wù)的名義。用戶還會(huì)繼續(xù)看到照片，但他們?cè)u(píng)價(jià)的是那個(gè)人是否提供了具有吸引力的商務(wù)聯(lián)系。因此，用戶會(huì)看到那個(gè)人的照片，以及有關(guān)其工作背景的簡(jiǎn)要介紹。他有可能是麥肯錫（McKinsey）的咨詢師。點(diǎn)擊他的照片就會(huì)出現(xiàn)關(guān)于他工作經(jīng)歷的更多介紹。

????雷德堅(jiān)稱，他并不把Tinder堪稱約會(huì)應(yīng)用，從來都沒有這樣想過。他說，這款應(yīng)用的長(zhǎng)期愿景始終是，“讓你用Tinder來找到陌生人，不管是出于什么目的”。他知道有些人對(duì)Tinder的看法，但他認(rèn)為，這款應(yīng)用是什么完全取決于用戶用它來干什么。“有的人只想找性伴侶，有的人則有意無意地想找個(gè)老婆。我們所做的只是提供一個(gè)交流的平臺(tái)。”

????這種轉(zhuǎn)變面臨的一個(gè)障礙是年齡。Tinder普通用戶的平均年齡為27歲，其中很多人是大學(xué)在校生或剛剛畢業(yè)的人，目前對(duì)商務(wù)聯(lián)系沒有什么興趣。但用戶將可以選擇不加入約會(huì)部分。這款應(yīng)用會(huì)有兩個(gè)部分，用戶可以加入單身酒吧的喧鬧，或者與思想成熟的人呆在更加安靜的前區(qū)。雷德說，人們將不只是為了約會(huì)或者做生意才使用Tinder，還會(huì)為了獲得各種方便，例如尋找網(wǎng)球伙伴的時(shí)候。“60歲的老大爺將來會(huì)使用Tinder嗎？我認(rèn)為答案可歸結(jié)于他的朋友是否在那上面找到了網(wǎng)球伙伴。”

????但就連亞根也把Tinder視為約會(huì)應(yīng)用，至少目前是如此。“目前，我們知道Tinder是出色的約會(huì)工具，”他說。“它是否能成長(zhǎng)為遠(yuǎn)超約會(huì)范疇的東西呢？當(dāng)然有這個(gè)可能。但我對(duì)肖恩的建議是，‘專注于你已經(jīng)挖到的金礦。如果你能讓它變得更大更好，感謝上帝，但這是以后的事情。’”Tinder還沒有賺到錢，但雷德相信，通過提供付費(fèi)的“額外內(nèi)容”（他說絕不會(huì)有廣告），Tinder能夠?qū)崿F(xiàn)盈利。

????下一步是什么？有人猜測(cè)Tinder最終將增加按鍵，使用戶的回復(fù)更加直接：我不是單身，但我想用這個(gè)來尋找激情；我是單身，想找個(gè)男/女朋友；我只想找個(gè)性伴侶等等。至于這款應(yīng)用的名字是否能使人產(chǎn)生更加正經(jīng)的聯(lián)想，這有可能，但很難。“我和我的朋友把它當(dāng)作一場(chǎng)游戲，”紐約的21歲大學(xué)生朱莉安娜?亞當(dāng)斯說。“鑒于它的表面性，我希望Tinder永遠(yuǎn)不要變成招聘工具。”（財(cái)富中文網(wǎng)）

????譯者：千牛絮

????Now Tinder is trying to change that image by adding new features. First, its latest update includes something called Matchmaker, which allows you to connect two friends with an introductory note; they can then chat within the app. While it can be used to set people up romantically, Tinder hopes it also will be used for non-romantic purposes. Another update in the near future will offer up a sort of duplicate version of the dating section, but under a business heading; users will continue to see photos, but they'd be judging people on whether they'd make an appealing business connection. So, you'd see a photo of a man as well as a brief synopsis of his work background; he might be a consultant with McKinsey. Click him, and here you'd see a bit more of his work experience.

????Rad insists he doesn't see Tinder as a dating app -- and never did. "The long-term vision," he says, was always "for you to use Tinder to find new people for any purpose." He's aware of the light in which some see Tinder but argues that the app is whatever you make of it: "There are people who just want to hook up and then there are guys who either knowingly or unknowingly are finding a wife. All we do is open up a chat box."

????One obstacle to this shift appears to be age; the average Tinder use is 27, many of them in college or just out and uninterested, for now, in making business connections. But users will be able to opt out of the dating part -- the app will be like a two-section bar where you can enter the fray of the singles lounge or stay in the quieter front area with the adults. Rad suggests that people will use Tinder not just for dating or for business, but for anything convenient, like when you're looking for a tennis partner: "Is the 60-year-old grandpa going to use Tinder? Well, I think it just comes down to, did his friend find a tennis partner on there."

????Even Yagan sees Tinder as a dating app, for the moment. "Right now what we know is that Tinder is great for dating," he says. "Can it grow into something much bigger than that? Sure, it's possible. But my recommendation to Sean has been, 'Stay focused on the gold that you struck. If you can go to something bigger and better, hallelujah, but that's much more long-term." Tinder doesn't make any money yet but could, Rad believes, by layering on "premium content" available at a cost. (He says there will never be ads.)

????What's next? One imagines Tinder could eventually add buttons that make users' responses even more direct: I Am Not Single But I Get a Thrill From Using This; I Am Single And Looking for a Relationship; I Purely Want to Have Sex, etc. As for whether the app's name could take on a more serious association, it's possible, but will be tough. "My friends and I see it as a game," says Julianne Adams, a 21-year-old college student in New York. "Considering its superficial foundation, I hope Tinder never becomes a hiring tool."