實(shí)話實(shí)說(shuō)：車(chē)界老兵點(diǎn)評(píng)六大CEO
1993年的北美國(guó)際車(chē)展上，伊頓（左）與盧茨在一輛Prowler轎車(chē)旁合影。
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羅伯特?伊頓 1993至1998年任克萊斯勒CEO ????盧茨說(shuō)：“他是一個(gè)魅力和能力都不錯(cuò)的領(lǐng)導(dǎo)，但是在‘對(duì)等合并’中在計(jì)謀上慘敗給了狡猾的德國(guó)人?！?/em> 盧茨的打分：229 ????鮑伯?伊頓被招進(jìn)克萊斯勒當(dāng)李?艾柯卡的接班人之前，他還是通用汽車(chē)的歐洲區(qū)負(fù)責(zé)人。鮑伯是個(gè)有經(jīng)驗(yàn)、有禮貌、講話得體、懂業(yè)務(wù)的人。由于在通用的幾十年里看慣了業(yè)務(wù)的一片大好和蒸蒸日上，養(yǎng)成了他成熟、冷靜、自信的風(fēng)度。我們很好地分擔(dān)了各自的職責(zé)。我們的產(chǎn)品很受歡迎，而且我們也保證了多數(shù)功勞都被算在鮑伯頭上。他的聰明才智告訴他要學(xué)會(huì)適可而止，不要插手他認(rèn)為憑自己的力氣很難改進(jìn)的事。 ????1998年，戴姆勒-奔馳（Daimler-Benz）與克萊斯勒合并后，戴姆勒的CEO尤根?施倫普來(lái)到奧本山，他和鮑伯一起制訂了一份一開(kāi)始被稱為“對(duì)等合并”的計(jì)劃。施倫普是個(gè)威風(fēng)凜凜的高個(gè)大漢，聲音宏亮，鮑伯?伊頓有點(diǎn)矮胖，臉上有些皺紋，外表低調(diào)?？梢赃@么說(shuō)，施倫普就像站在鮑伯身邊的一個(gè)傲慢的巨人。很顯然這次合并絕對(duì)不會(huì)使雙方變成一家聯(lián)營(yíng)企業(yè)。不久后鮑伯就離職了，據(jù)稱拿到了2.5億美元左右的遣散費(fèi)。 ????克萊斯勒的命運(yùn)很快走上了下坡路。鮑伯?伊頓成了過(guò)街老鼠。他是導(dǎo)致克萊斯勒半死不活的總設(shè)計(jì)師，是輕易就被老經(jīng)世故的施倫普騙了的笨蛋。但是在這些針對(duì)伊頓的中傷中，很多人忘了一點(diǎn)，那就是他已經(jīng)做到了私人企業(yè)系統(tǒng)希望一個(gè)CEO能做到的事：他運(yùn)營(yíng)了一家優(yōu)秀的公司，使它成了一個(gè)值得并購(gòu)的合作伙伴，而且把它與一個(gè)更大的公司進(jìn)行了合并，在這個(gè)過(guò)程中為克萊斯勒的股東創(chuàng)造了巨大的財(cái)富。鮑伯?伊頓的聲譽(yù)受損是不公平的。 |
Robert Eaton CEO Chrysler 1993-98 ????Lutz says: "A gentle leader of modest charisma and command presence, he was badly outmaneuvered by the wily Germans in the ill-fated 'merger of equals.'" Lutz grade: 229 ????When Bob Eaton was recruited to succeed Iacocca, he was head of GM Europe. Bob was experienced, polite, well-spoken, and knew the business. He showed the mature, calm confidence and self-assured manner that had been honed in decades of facing upward and looking good at GM. We had a good sharing of responsibilities. The products were hits, and we made sure that Bob Eaton got most of the credit. Bob's considerable intelligence told him to leave well enough alone and not try to insert himself or his authority into something he realized he could hardly improve. ????After Daimler-Benz and Chrysler merged in 1998, Daimler's Jürgen Schrempp came to Auburn Hills, and he and Bob sketched out the beginnings of what was to be heralded as a "merger of equals." A tall man with a powerful, commanding physique and a stentorian voice, Schrempp was, to put it mildly, a brash giant next to Bob Eaton's small, slightly rumpled, slightly pudgy, and generally low-key appearance. It was pretty clear that this was not going to be a jointly run company, and Bob soon departed, richer by a reported roughly $250 million. ????The fortunes of Chrysler soon went south. Bob Eaton became a pariah, the architect of Chrysler's semi-demise, the gullible fool who had been tricked by the worldly J. Schrempp. What got lost in all the vilification of Eaton was that he had done what the private enterprise system expects of its CEOs: He ran a great company, made it a desirable partner, and merged it into a larger company, in the process creating enormous wealth for Chrysler's shareholders. Bob Eaton had his reputation unfairly tarnished. |
