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實話實說:車界老兵點評六大CEO

實話實說:車界老兵點評六大CEO

Bob Lutz 2013-06-06
汽車界的傳奇人物鮑伯?盧茨剛剛出了一本新書,給他以前的老板們打了個分,點評他們的領導水平和領導風格。寶馬、福特、克萊斯勒、通用汽車等公司歷史上的傳奇掌門人紛紛中槍。

1983年2月,李?艾柯卡在拍一則電視廣告。

李?艾柯卡

1989年至1992年任克萊斯勒CEO

????盧茨說:“他是個行動派,會激勵人,他的確是美國工業史上最有實力、最有魅力和最成功的領導者之一?!?/em>

盧茨的打分:305

????我的就職會議是在李?艾柯卡的辦公室里召開的,當時他的表現從很多方面看都是很典型的。他感情充沛,熱情揚溢,表達意見很堅定,給人的感覺就是他說的都是真理,不能被質疑。我當時想,我該告訴他壞消息嗎?我是否應該給他一份他沒有要求過的市場調查?但是這樣會疏遠我和新老板的關系。他顯然不喜歡我自作聰明的態度。他雖然沒有很多實際操作,但是他不喜歡一個下屬告訴他:你錯了。我發現很難理解一個覺得自己受到了下屬威脅的領導。不過李?艾柯卡也有鮮為人知的一面,那就是他雖然在臺面上威風凜凜,但在臺下卻有脆弱和缺乏安全感的一面。

????我當時不是李?艾柯卡的繼任者。雖然董事會的很多成員認為應該是我接班,但是李?艾柯卡卻堅決反對。我太自信,太沖動,太不可預測,太不老練,太情緒化,而且經常喜歡在錯誤的時間說錯誤的事情。簡而言之,我太像李?艾柯卡了!他自己甚至頒布了一個簡稱“ABL”的接班人計劃,意思就是:“誰上都行,就是盧茨不行!”

????當他活力充沛的時候,當出現危機的時候,當他覺得有使命感的時候,他會表現出最好的一面。你只能仰慕他的專注,他輕松地在公司面前說出每個問題,然后帶頭行動。他的能量、樂觀和熱情是具有傳染性的。僅憑他的個性和辯論技巧,他就能讓人相信明顯是不可能的事或是錯誤的事。雖然有些善變、愛前后矛盾、喜歡抬杠、有點不安全感,而且喜歡故做姿態和嚇唬人,但是他仍然是一個成功領導的化身。

Lee Iacocca

CEO Chrysler 1989-92

????Lutz says: "Action-oriented, motivational, focused, he was surely one of the most powerful, charismatic, and successful leaders in American industrial history."

Lutz grade: 305

????In my inaugural meeting in Lee's office, his performance was, in many ways, typical. He was effusive, enthusiastic, expressing his opinions with a firmness that left no doubt in the listener's mind that these were facts that could not be questioned. I wondered: Should I tell him bad news? Would I alienate my new CEO by giving him market research he didn't ask for? He clearly didn't like my smart-ass attitude, and, not having much practice, didn't like an underling telling him he was wrong. It's strange. I find it hard to comprehend a leader who feels threatened by subordinates. But one of the little-known aspects about Lee Iacocca is that beneath the commanding stage presence, there was a side that was vulnerable and insecure.

????I was not to be Iacocca's successor. Many on the board thought I should be, but Lee fought it vehemently. I was too ambitious, volatile, unpredictable, undiplomatic, emotional, and way too prone to saying the wrong thing at the wrong time. In short, I was too similar to Iacocca! He instituted what he called his "ABL" succession program: Anybody But Lutz.

????Iacocca was at his finest when energized, when there was a crisis, when he had a sense of mission. You couldn't help but admire his focus, the ease with which he rattled off every problem and initiative in front of the company. His energy, optimism, and enthusiasm were infectious: He was able, by the power of his personality and his debating skill, to make one believe things that were manifestly impossible or untrue. Mercurial, inconsistent, controversial, a little insecure, given to posturing and bluster, Iacocca nevertheless was the incarnation of the successful leader.

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