嬰兒食品公司成長記
????讓我們來看看嘉寶(Gerber)嬰兒食品公司。維斯蘭表示,幸福家庭公司剛剛成立時,“嘉寶已擁有美國80%的市場份額。對于嘉寶而言,沒有理由要浪費時間改變目前的格局,破壞其已經占主導地位的領域。”達能集團的資源應該可以幫助幸福家庭公司繼續增加美國市場份額。 ????當然,這次合作還應該擴大幸福家庭公司的全球業務覆蓋面,特別是中國業務。維斯蘭在安永公司2011年戰略增長論壇上接受采訪時表示,中國的中產階級正在壯大,“他們想要購買美國生產的嬰兒食品,為自己的孩子購買最好的食品。[我們]對中國市場有著深厚的興趣,而且我們不能忽視中國這個與眾不同的市場。” ????幸運的是,達能集團40%的嬰兒營養食品業務來自亞太地區,而中國是其中最大的市場。達能集團正繼續擴大它在中國的發展。5月20日,達能集團與中國蒙牛乳業(China Mengniu Dairy)簽署了一份新的協議。 ????如果一切按計劃進行,此次收購應該會創造出一個更加強大的幸福家庭公司。(財富中文網) ????翻譯:喬樹靜/汪皓 |
????So move over Gerber. When Happy Family launched, Visram says,"Gerber in the U.S. owned 80% of the market. For them, why take the time to change that up and disrupt a category that they already dominated?" Danone's resources should help the company continue to gain market share in the U.S. ????And of course, the partnership should extend the company's global reach, especially in China. The Chinese middle class is growing, Visram said during an interview at Ernst & Young's 2011: "They're looking for American-made baby food and they're looking for the very best for their baby. [We've] just had tremendous interest in the Chinese market, and it is a phenomenal market that can't be overlooked." ????Lucky for her, 40% of Danone's baby nutrition business comes from the Asia-Pacific, with China as the largest market. Danone continues to expand in the country -- on May 20, it signed a new deal with China Mengniu Dairy. ????If all goes as planned, the acquisition of Visram's company should create one more even bigger happy family. |