????第三名易主！

????微軟（Microsoft）Windows Phone操作系統首次擊敗黑莓（BlackBerry）。市場調研機構IDC近日發布了2013年第一季度全球智能手機市場分析報告，Windows智能手機的市場份額成功攀升至3.2%，黑莓手機的份額則跌至2.9%。而在上個季度，兩家公司的份額恰好相反，微軟Windows Phone的份額為2.6%，黑莓份額為3.2%。

????微軟想必能稍稍松口氣了。不過，一個季度的數據說明不了什么，誰知道微軟第三名的寶座又能坐多久呢？微軟和黑莓都曾是智能手機領域的霸主。早些年，微軟發布的第一代Windows手機系統曾把紅極一時的Palm打得丟盔棄甲。而兩年前，黑莓的全鍵盤手機還在34%的市場份額中怡然自得。在蘋果（Apple）2007年發布iPhone前，市場上每兩部智能手機就有一部是黑莓。【而且，RIM曾一度被評為《財富》（Fortune）全球增長最快的公司之一。】市場調研機構MarkestandMarkets指出，2014年全球智能手機行業產值有望達到1500億美元。

????為了確保第三名的寶座，微軟和黑莓如今都使出了渾身解數。排在最前面的是谷歌（Google）和蘋果，Android和iOS總共占據了92.3%的市場份額。2013年第一季度，谷歌Android占據了智能手機總出貨量的75%。上周三，谷歌在年度I/O開發者大會上宣布，Android手機的激活量已突破9億部，相比去年第三季度的5億部，數量大增。蘋果第一季度iPhone出貨量高達3740萬部，創下該公司有史以來一季度的最好成績。不過，iOS的市場份額有所下滑，跌至17.3%。

????要想擺脫市場份額為個位數的尷尬境況，微軟和黑莓亟需能削弱谷歌和蘋果絕對領先地位的產品。2011年初，微軟宣布和諾基亞（Nokia）達成戰略合作，如今已初見成效，諾基亞的Lumia系列手機就是其中代表。（兩家公司共享研發和市場資源，為了一表忠心，諾基亞甚至放棄了自家操作系統。）黑莓也不甘失敗，推出了全新的黑莓10操作系統和新款手機，今年初，該公司甚至還更換了公司名稱。上周，黑莓又推出了新的手機并表示BBM短信服務將登陸競爭對手的平臺。

????證券公司Baird Equity Research在一份報告中對兩家公司的舉措表示贊許，但同時表示其成效未必顯著。“根據我們的調查， 美國市場對黑莓Z10和諾基亞Lumia系列的需求很小。”報告最后總結道。有一點可以肯定，第三名的爭奪必將曠日持久。（財富中文網）

????譯者：項航

????There's a new number three.

????Microsoft's (MSFT) Windows Phone operating system has overtaken BlackBerry (BBRY) for the first time, according to researcher IDC. The firm released its quarterly report on the smartphone market, showing that during the first quarter of 2013, Windows devices made up 3.2% of all smartphones shipped. BlackBerry devices accounted for 2.9% of the market. That is almost a perfect flip of the results in the quarter previous: Microsoft's OS then accounted for 2.6% of all shipments, and BlackBerry 3.2%.

????Good news for Microsoft? Certainly. But one quarter change does not cement a definitive third-place operating mobile operating system. Both companies were once dominant in smartphones. Microsoft's earliest version of Windows for phones powered once-hot Palm devices. And just two years ago, Blackberry's keyboard-sporting devices enjoyed a 34% market share. Before Apple's iPhone came along in 2007, it owned 50% of the market. (What's more, RIM was once Fortune's Fastest Growing Company.) By 2014, the global smartphone market is expected to be worth some $150 billion, according to researcher MarkestandMarkets.

????Both have desperately tried to gain momentum and lock themselves in as the third player, behind Google (GOOG) and Apple (AAPL). Combined, Android and iOS make up 92.3% of the market. Google's OS leads with some 75% of all smartphones shipped in Q1. On Wednesday, at is annual I/O developer conference, the search giant revealed that, in all, it had activated 900 million Android-powered phones, up from the 500 million announced last fall. Apple, which had its best first quarter ever with 37.4 million iPhones shipped, saw market share for its iOS dip to 17.3%.

????To move beyond single-digit market share, Microsoft and Blackberry are going to need devices that can erode Google and Apple's enormous lead. Microsoft announced a strategic partnership with Nokia (NOK) in early 2011, which is bearing fruit, including the Lumia line of smartphones. (The two share development and marketing resources; Nokia abandoned its own proprietary system in favor of Redmond's.) Meanwhile, Blackberry -- which changed its name earlier this year -- has tried launching a new OS, Blackberry 10, alongside new devices. This week the company showed off additional hardware and said its BBM messaging service would come to rival platforms.

????In a research report, Baird Equity Research praised both sets of moves but noted they were likely to have only modest consequences. "Our U.S.-based checks continue to suggest tepid demand for the Blackberry Z10 and Nokia Lumia devices," the report concluded. One thing is for certain, it's going to be a long fight to hold on to number three.