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網絡新媒體生存狀態調查

網絡新媒體生存狀態調查

JP Mangalindan 2013-05-16
從Gawker到Buzzfeed,諸多新媒體公司像雨后春筍般地涌現出來,滿足每個利基市場的需求。事實上目前有哪些公司正在盈利呢?我們今天就來盤點一下包括《赫芬頓郵報》在內的一批新銳媒體真實的生存狀態。它們的商業模式是什么?盈利狀況如何?

??? SAY Media聯合創始人兼CEO馬特?桑切斯說:“你將會看到我們現在已準備真正專注于我們一直在創建的業務,而不只是廣泛擴張。”圖片來源:SAY Media。

SAY Media

????舊金山和紐約

????成立年份:2005年

????雇員人數:400人

????讀者人數:2,000萬人

????掌門人:聯合創始人兼CEO馬特?桑切斯。

????成名原因:它是一個匯集時尚、科技和生活方式網站的綜合網站,包括在2011年收購的科技博客網站讀寫網(READWRITE),由前Business Insider創始成員丹?弗洛姆執筆的科技博客網站SplatF,以及由Sassy Magazine創始人簡?普拉特以女性為中心的網站xoJane。

????背景:SAY是由耶魯校友大衛?勒曼和凱文?史萊德克和桑切斯共同創辦的視頻發布和共享網絡VideoEgg的產物。桑切斯解釋說:“我們在許多有趣的網站上銷售了許多廣告,我們憑借這些廣告經驗,做了許多事情,但無法控制網頁的其余部分。”他感覺有點被蓬勃發展的“個人出版”運動拒之門外,然后他們看到了一個機會,就像VideoEgg應對廣告業務那樣發展在線閱讀體驗。因此,在2010年,VideoEgg收購了軟件公司Six Apart,并把自己更名為SAY Media。公司重點變成了廣告網絡,以及在線編輯內容。桑切斯強調指出,網站的在線編輯內容持有自己的“觀點”。

????資助者:據報道,自2005年以來,NEA私募股權投資公司、Maveron風投公司、第一資本風投公司(First Round Capital)等總計投資了6,000多萬美元。

????商業模式:以廣告為基礎,不過SAY也正在開始涉足電子商務,目的是讓讀者能夠更直接地購買他們在各種網站上了解到的商品。

????營收:沒有數據

????盈利:還沒有,今年晚些時候。

????未來動向:意思是除了最近收購青少年在線雜志Rookie還有什么別的動作嗎?桑切斯說:“擴大我們的品牌。我們在過去兩年已從網絡廣告公司轉型為媒體公司,我認為,大家將會看到我們現在已準備真正專注于我們一直在創建的業務,不只是廣泛擴張我們的第一線業務。”公司也會裁員。如今,這家公司表示,隨著自身從廣告網絡向更趨編輯驅動型網站轉型,它將裁掉10%的員工。(財富中文網)

????譯者:iDo98

SAY Media

????San Francisco and New York

????Founded: 2005

????Employees: 400

????Readers: 20 million

????Who runs it: Co-founder Matt Sanchez.

????What it's known for: An umbrella of style, tech, and lifestyle websites including the tech site ReadWrite, acquired in 2011, SplatF, a tech blog penned by former Business Insider founding member Dan Frommer, and the female-focused xoJane, from Sassy Magazinefounder Jane Pratt.

????Backstory: SAY is the result of VideoEgg, a video publishing and sharing network, co-founded by Yale alums David Lerman, Kevin Sladek, and Sanchez. "We were selling a lot of advertising on lots of fun sites, and we'd done a lot with the ad experience but couldn't control the rest of the page," explains Sanchez, who felt somewhat shut out from the burgeoning "personal publishing" movement and saw an opportunity to evolve the online reading experience just as much as VideoEgg had done with advertising. So in 2010, VideoEgg acquired the software company Six Apart and rebranded itself to SAY Media. The focus became its ad network and online editorial content with what Sanchez emphasizes has a "point of view."

????Backers: NEA, Maveron, and and others have reportedly invested over $60 million since 2005.

????Business model: Ad-based, although SAY is beginning to dabble in commerce also, with the goal of enabling readers to more directly purchase items they read about on various sites.

????Revenues: Not available.

????Profitable: No, later this year.

????What's next: Besides the recent acquisition of the teenage online mag Rookie? "Building out the brands we have," says Sanchez. "The last two years have been transforming from ad network to media company. I think you're going to see us now really get focused on what we've been building more so than vast expansion of our front line." Layoffs too. Today the company said it was laying off 10% of its staff as it transitions from an ad network to a more editorially driven site.

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