網絡新媒體生存狀態(tài)調查
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Business Insider ????紐約 ????成立年份：2007年 ????雇員人數：沒有數據 ????讀者人數：2,400多萬人 ????掌門人：前華爾街股票分析師亨利?布羅吉特 ????成名原因：迅捷的財經新聞分析以及第三方新聞報道的扼要重述，但還有絕妙的新聞提要以及豐富的幻燈片展示。 ????背景：前團購網站Gilt Groupe CEO凱文?瑞安和布羅吉特最初兜售創(chuàng)建一個科技博客網站的構想：這個構想后來成為Silicon Valley Insider。自此之后，這家網站已經擴展成Business Insider如今的狀況。布羅吉特最近在接受《今日美國》（ USA Today）采訪時說： “我沒有想過‘這是我的下一幕’。我當時想，這是一個真正的機會，可以讓我繼續(xù)我以前一直從事的工作。” ????資助者：亞馬遜（Amazon）CEO杰夫?貝索斯、安德森-霍洛維茨風投公司（Andreessen Horowitz）合伙人馬克?安德森以及RRE風投公司等。 ????商業(yè)模式：廣告以及近來的會議。 ????營收情況：據《紐約客》雜志發(fā)表的一篇有關布羅吉特的人物專訪文章透露，2012年營收大約為1,200萬美元。 ????盈利情況：今年第一季度小有盈利，但未披露具體數字。 ????未來動向：收購——至少最終會如此。據說布羅吉特期望該網站會“成為一個規(guī)模更大的企業(yè)的一部分，或者自身成為規(guī)模更大的企業(yè)。” |
Business Insider ????New York ????Founded: 2007 ????Employees: Not available ????Readers: 24 million-plus* ????Who runs it: Ex-Wall Street stock analyst Henry Blodget. ????What it's known for: Swift business news analysis and recaps of third-party news items, but also sensational headlines and extensive slide shows. ????Backstory: Ex-Gilt Groupe CEO Kevin P. Ryan and Blodget first drummed up the idea of a tech site, which became Silicon Valley Insider. The site has since expanded into what Business Insider is today. "I wasn't thinking, 'Here's [my] next act,' Blodget recently told USA Today. "I was thinking, 'Here's a real opportunity to do what I've been doing.'" ????Backers: Amazon (AMZN) CEO Jeff Bezos, Andreessen Horowitz's partner Marc Andreessen, and RRE Ventures, to name a few. ????Business model: Advertising and more recently, conferences. ????Revenues: Roughly $12 million in 2012, according to a New Yorker profile on Blodget. ????Profitable: A small, undisclosed profit during the first quarter of this year. ????What's next: Acquisition -- at least eventually. Blodget allegedly expects the site to "become part of a larger enterprise or become the larger enterprise." |
