網絡新媒體生存狀態調查
Vox Media ????華盛頓特區和紐約 ????成立年份:2003年 ????雇員人數:200人,700名自由撰稿人 ????讀者人數:全球5,000萬人 ????掌門人:吉姆?班克夫。這位前AOL高管最大的成名之處包括AOL收購科技博客網站Engadget以及創建好萊塢熱門博客網站TMZ。 ????成名原因:Vox旗下經營著體育博客網站SB Nation,迅速增長的科技博客網站The Verge,以及最近推出的以視頻游戲為重點的Polygon。在這個有些網站依賴花哨騙人的內容以及沒完沒了的幻燈片來提高流量的時代,班克夫表示,Vox憑借優質的在線新聞和頂級的網頁設計來扭轉這種趨勢。 ????背景:VOX是由政治活動家杰羅姆?阿姆斯特朗、自由撰稿人泰勒?布萊森斯基和政治博客網站Daily Kos創始人馬科斯?莫里薩斯最初作為一個體育網站創辦的。 ????資助者:據報道,加速合伙公司(Accel Partners)、康卡斯特風投公司(Comcast Ventures)及科斯拉風投公司(Khosla Ventures)等共同投入了總計4,000萬美元左右的資金。 ????商業模式:主要是顯示廣告。 ????營收情況:沒有數據。 ????盈利情況:到今年年底盈利 ????未來動向:數字廣告部門Vox Creative——旨在幫助營銷人員創建有吸引力而且有效的在線廣告。 班克夫半開玩笑地說:“現在誰真正喜歡網絡廣告呢?沒人喜歡,因為網絡廣告太爛了。廣告客戶希望轉向數字廣告平臺,但在某些情況下,廣告內容配不上他們的品牌,而在某些情況下,完全沒有為他們帶來任何績效。”他說,現在將高品質的在線內容與一個數字廣告機構組合在一起,使得Vox具有獨特的優勢。 |
Vox Media ????Washington D.C. and New York ????Founded: 2003 ????Employees: 200, with 700 freelance writers ????Readers: 50 million worldwide ????Who runs it: Jim Bankoff. The ex-AOL exec's biggest claims to fame include AOL's acquisition of the tech blog Engadget and the creation of the hit Hollywood blog TMZ. ????What it's known for: Vox operates the sports blog SB Nation, the rapidly growing tech site The Verge, and the recently-launched videogame-focused Polygon. In an age where some sites lean on gimmicky content and endless slideshows to bolster traffic, Bankoff says Vox bucks that trend with quality online journalism and cutting-edge web design. ????Backstory: Vox was originally founded by political activist Jerome Armstrong, freelance writer Tyler Bleszinski, and Daily Kos creator Markos Moulitsas as a sports site. ????Backers: Accel Partners, Comcast Ventures, and Khosla Ventures, among others, have reportedly chipped in $40 million or so total. ????Business model: Primarily display advertising. ????Revenues: Not available. ????Profitable: By the end of the year. ????What's next: Vox Creative, a digital ad division aimed at helping marketers create ????attractive and effective online ads. "Who really likes web advertising now? No one, because it sucks," Bankoff half-jokes. "Advertisers want to shift to digital, but in some cases, the content is not worthy of their brand, and in some cases it's just not performing for them." The pairing of high-quality online content and now, a digital ad agency, makes Vox unique, he says. |