網絡新媒體生存狀態調查
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????互聯網已催生出一些著名的數字出版商，他們為幾乎每個人的喜好提供服務——從簡單明了的新聞到有負罪感的樂趣。有多少獲得普利策獎、關注傷殘退伍軍人的系列報道（包括10篇系列文章），就會有多少《本周有關貓的10張最有趣的GIF圖像》這樣空洞的文章。這些公司的盈利情況怎么樣呢？有些數字出版商，比如The Awl，從一開始就一直在盈利，而諸如Vox Media等其他公司則預計自己很快就會盈利。以下只是幾家新媒體公司的簡介，以及他們目前的經營狀況。 |
????The web has given rise to a number of notable digital publishers serving almost everyone's tastes, from straightforward news to guilty pleasures. For every Pulitzer-winning 10-part series on wounded war veterans, there are just as many frothy posts like the "10 funniest cat GIFs of the week." What about earnings? Some like The Awl have been profitable from the outset; others like Vox Media predict they'll be in the black soon. Here's a snapshot of just several new media businesses and how they're doing. |
《赫芬頓郵報》聯合創始人阿里安娜?赫芬頓。圖片來源：Twitter。
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赫芬頓郵報 ????紐約 ????成立年份：2005年 ????讀者人數：全球7,310萬人 ????雇員人數：沒有數據（估計最高達500人） ????掌門人：希臘作家、專欄作家和影響力人物阿里安娜?赫芬頓 ????成名原因： 難道這個網站還有不出名的地方嗎？八年來，《赫芬頓郵報》已成為美國最受歡迎的新聞網站之一。它涉及的內容廣泛，從重要新聞和名人評論到來自外部網站的新聞報道聚合，以及獲獎的新聞報道，幾乎無所不有。2012年，《赫芬頓郵報》因旗下高級軍事記者大衛?伍德就退伍軍人及其家庭生活撰寫的題為《戰場之外》（Beyond the Battlefield）的一篇系列報道（包括10篇系列文章），獲得了普利策國內報道獎。 ????背景：這家網站由赫芬頓、企業家肯尼思?萊勒、已故評論家安德魯?布雷特巴特和新聞聚合網站Buzzfeed創始人喬納?佩雷蒂聯合創辦，目的是創建一個新聞、評論以及第三方精選文章的發布中心。它就像新聞聚合網站Drudge Report一樣，但更偏向于主流媒體。 ????資助者：初始投資資金100萬美元，據報道后來又獲得2,000萬美元資金，后來在2011年由AOL以3.15億美元收購。 ????商業模式：主要由數字廣告構成，但還包括內容同步發售及電子商務。 ????營收情況：沒有數據，但這家網站曾計劃將營收從2010年的3,000萬美元增長兩倍至去年的1億美元。 ????盈利情況：2010年曾經短暫實現盈利，但自被收購以來一直沒有盈利。 ????未來動向：根據《赫芬頓郵報》一位發言人稱，它將積極進行國際擴張，還將在整個網站發布更多的視頻。 |
The Huffington Post ????New York ????Founded: 2005 ????Readers: 73.1 million worldwide ????Employees: Not available. (Estimated: Up to 500.) ????Who runs it: Greek author, columnist, and influencer Arianna Huffington ????What it's known for: What isn't it known for? In eight years, HuffPost has become one of the most popular news websites in the U.S., with a wide array of content, from hard news and celebrity commentary to aggregated stories from outside outlets and award-winning reportage. In 2012, it was awarded a Pulitzer in National Reporting for a 10-part series on war vets by senior military correspondent David Wood called "Beyond the Battlefield." ????Backstory: Launched by Huffington, businessman Kenneth Lerer, deceased commentator Andrew Breitbart, and Jonah Peretti, creator of Buzzfeed, as a hub for news, commentary, and select third-party articles. Think Drudge Report, but more mainstream. ????Backers: $1 million in initial funding with an additional reported $20 million later, followed by the $315 million acquisition by AOL in 2011. ????Business model: Largely composed of digital advertising but also content syndication and e-commerce. ????Revenues: Not available, but the outlet once aimed to triple sales from $30 million in 2010 to $100 million last year. ????Profitable: Briefly in 2010, but not since its acquisition. ????What's next: Aggressive international expansion and more video across the entire site, according to a HuffPost spokesperson. |
