????我們可以隨意剖析網飛（Netflix）和康卡斯特（Comcast）的策略，但電視機從有線電視向互聯網轉移的速度在很大程度上將取決于消費者決定在客廳里做什么。鑒于他們已經擁有了上網獲取電視節目（當然還有許多可以觀看的視頻）所需要的硬件和軟件工具，現在所有的目光都在盯著家庭觀眾。

????據市場研究公司Diffusion Group發布的《2013年定義家用消費電子產品和網絡生態系統報告》（Defining the In-Home CE and Network Ecosystem 2013）顯示，在擁有寬帶互聯網接入服務的美國家庭當中，一半以上（56％）的家庭現在至少有一臺電視機與互聯網相連接。美國約有三分之二的家庭擁有寬帶。

????雖然觀眾采用各種方式在電視屏幕上觀看從網飛及其他服務平臺獲取的互聯網視頻，但智能電視似乎越來越受到歡迎，不過大多數人仍然通過微軟Xbox 360、索尼（Sony）PS3及任天堂（Nintendo）Wii等游戲機來傳輸視頻內容。約有62％的家庭擁有這樣一款設備，平均而言，這些設備約有四分之一的時間被用于觀看電視。

????但是，智能電視目前氣勢強盛，增速超過了Roku或Apple TV等專用的“互聯網至電視”設備（即流媒體機頂盒）。約有14％的寬帶家庭用戶擁有一款專用設備，同時約有25％的寬帶家庭用戶擁有一款智能電視。過去一年以來，智能電視的擁有量增長了一倍，而專用設備的擁有量僅增長了兩個百分點。但據這份報告稱，目前實際上只有約三分之二的智能電視是與互聯網連接的。

????另一份來自市場研究公司NPD集團的報告發現，到明年，所有這些將互聯網與電視相連接的方式將超越通過藍光播放器與電視相連接的方式?，F在，通過藍光播放器連接的用戶人數高于通過智能電視連接的用戶人數，但是這個狀況正在迅速發生變化——成為消費者不再通過光碟看電影的另一個標志。NPD集團題為《互聯家庭》（Connected Home）的這份報告還發現，在有電視機與互聯網相連接的家庭當中，有40％通過網飛觀看視頻，17％觀看YouTube視頻，11％通過Hulu觀看電影和電視節目。（財富中文網)

????譯者：iDo98

????We can examine the strategies of Netflix (NFLX) and Comcast (CMCSA) all we like, but the speed at which television moves off of cable and onto the Internet will be determined largely by what people decide to do in their living rooms. Now that they have the hardware and software tools to access TV online -- and, of course, lots of videos to watch -- all eyes are on home viewers.

????More than half of them -- 56% of all households with broadband Internet access -- now have at least one TV set connected to the Internet, according to a report from Diffusion Group, "Defining the In-Home CE and Network Ecosystem 2013." About two-thirds of the nation's homes have broadband.

????While viewers use a variety of means to get Internet video from Netflix and other services onto their TV screens, it appears that smart TVs are increasingly in favor, though most people are still porting video content through game consoles like the Xbox 360 (MSFT), the Sony PS3 (SNE), and the Nintendo Wii (NTDOY). About 62% of households own such a device, which are used about a quarter of the time for TV viewing, on average.

????But smart TVs are coming on strong, growing faster than dedicated Internet-to-TV devices like Roku or Apple TV (AAPL). About 14% of broadband households own a dedicated device, while about 25% own a smart TV. Ownership of smart TVs has doubled over the past year, while ownership of dedicated devices grew by only two percentage points. But only about two-thirds of smart TVs are actually connected to the Internet, according to the report.

????Another report, this one from NPD Group, found that by next year, all of these means of connecting the Internet to TVs will eclipse connections via Blu-ray players. For now, more people are connected through Blu-rays than through smart TVs, but that's swiftly changing -- another sign of people moving away from movies on discs. The NPD Group report, "Connected Home," also found that 40% of households with Internet-connected TVs watch videos from Netflix, 17% watch YouTube (GOOG) videos, and 11% watch movies and TV shows via Hulu.