2004年：奧茲莫比爾

????奧茲莫比爾（Oldsmobile）由蘭塞姆?E?奧茲創立于1897年，它在20世紀的后半段享盡榮光。當時，通用汽車公司控制了美國市場的一半份額，而奧茲莫比爾與龐蒂克和別克（Buick）一起，占據了通用汽車公司生產線的重要位置。它旗下的Cutlass汽車在1976年成為全美最暢銷汽車，還把這個紀錄一直保持到了20世紀80年代。但是通用汽車的市場占有率隨后就開始下降，來自國外的競爭加劇，而奧茲莫比爾的個性在通用汽車鞏固運營的過程中消失殆盡——最眾所周知的是，雪佛蘭（Chevy）的引擎令人驚訝地出現在一些奧茲莫比爾的車型上。為了逐步停產奧茲莫比爾并收購其經銷商，通用汽車付出了昂貴的代價，以至于通用在破產之前都不敢關停其它品牌了。

2004: Oldsmobile

????Founded by Ransom E. Olds in 1897, Oldsmobile enjoyed its salad years in the late middle of the 20th century, when GM controlled half the U.S. market, and Olds occupied the middle of the GM line, between Pontiac and Buick. The Olds Cutlass became the nation's best-selling car in 1976 and remained so into the 1980s. But GM's market share was shrinking, foreign competition was growing, and Olds' individuality disappeared in GM's consolidation of operations -- most notoriously when Chevy engines surprisingly turned up in some Olds models. Winding down Olds and buying out its dealers proved so expensive that GM was discouraged from closing out any more brands until its bankruptcy.