2010年：悍馬

????悍馬（Hummer）于1992作為民用版的多功能軍車在市場上銷售，并在六年后被通用汽車公司收購。通用汽車為悍馬在尼基市場進行的營銷活動，實在是不合時宜的冒險。H2和H3車型按時出現在通用的卡車生產平臺上，不過它卡通式的設計、有限的實用性和車主的愚蠢限制了它的發展。油價上漲是壓死悍馬的最后一根稻草。2009年，通用汽車的政府關系部門毫不猶豫地決定：公司破產后，悍馬將不再是一個核心品牌。將悍馬出售給一家中國公司的努力宣告失敗后，最后一輛巨輪悍馬的生產日期定格在了2010年。

2010: Hummer

????First marketed in 1992 as a civilian version of the military's Humvee, the Hummer fell into GM's hands six years later. It was an ill-timed venture by the General into niche marketing for which it was ill-suited. The H2 and H3 duly appeared on GM truck platforms, but the cartoonish design, limited utility, and clownishness of its owners hindered its growth. Rising gasoline prices drove the final nail into Hummer's thick hide, and GM's government minders had no trouble deciding in 2009 that it would not become one of the post-bankruptcy company's core brands. Attempts to sell Hummer to a Chinese buyer proved unavailing, and its last monster truck was built in 2010.