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十大歸于塵土的汽車品牌

十大歸于塵土的汽車品牌

Alex Taylor III 2013-04-22
它們曾經風光一時,然而它們的故事證明了一句話:沒有什么永垂不朽——尤其在汽車行業。

2012年:邁巴赫

????梅賽德斯自2002年起開始了與勞斯萊斯(Rolls Royce)和賓利(Bentley)新款超豪華全新跑車的競爭,而這場遲來而又猶豫的嘗試終于在去年宣告失敗。邁巴赫(Maybachs)在加長的奔馳S系平臺上生產,卻比S系更加大氣,看上去一如既往地適合中東的石油老板們。制造商鼓勵車主坐在后座,讓別人駕車,以更好地享受航空風格的可躺式座椅、震動坐墊和飲料冷柜。不過這一切都徒然無功,梅賽德斯選擇的這個名字——邁巴赫——只有少數諳熟汽車界歷史的人才會熟悉。據估計,2011年邁巴赫在美國僅賣出了38輛,在2012年又賣出50輛,最終在同年倒閉。

2012: Maybach

????Mercedes's belated and borderline cynical attempt to compete with new ultra-luxury all-new cars by Rolls Royce and Bentley began in 2002 and finally crashed last year. Based on a stretched S-class platform but significantly gaudier, Maybachs always seemed most suitable for ferrying Middle East oil sheiks. Owners were encouraged to ride in the rear -- the better to enjoy airline-style reclining seats, vibrating cushions, and beverage coolers -- and leave the driving to someone else. It didn't help that the Maybach name chosen by Mercedes was familiar only to a few automotive historians. It's estimated a mere 38 Maybachs were sold in the U.S. in 2011 and another 50 in 2012 as the brand closed down.

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