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硅谷硬件復興阻力重重

硅谷硬件復興阻力重重

JP Mangalindan 2013-04-19
消費者硬件領域的創業公司似乎正在迎來復興曙光。然而目前一些高調亮相的案例卻以失敗而告終。

例證C:電視游戲機Ouya

????去年6月,當游戲業資深人士朱莉?尤爾曼宣布推出這款99美元的電子游戲機時,在市場上引起巨大轟動。其理念是:為那些不想掏幾百美元玩游戲的人打造一臺廉價游戲機,并設置一種容易連接、且基于安卓(Android)系統的開源開發環境,讓那些最想省錢的草根程序員也能設計游戲。盡管面向消費者的正式發布會要到6月才開,但一些成品已開始提供給眾籌網站的支持者了,而初期評價并不太好。如果滿分為10分,科技博客Verge只給這臺游戲機3.5分。它還寫道:“控制桿需要改進,界面一團糟,我還提到過這個設備沒有配套產品吧?”Ouya很快做出了反應,聲明這款預發布的硬件產品只是預發布的。尤爾曼則在一篇博文中解釋說,像復雜的游戲安裝進程這類問題將會在明年夏季得到解決,不過很明顯這家初創公司還有很多工作要做。

????當然,這并不表示硬件不會迎來“復興”。大量像Pebble和Ouya這樣的公司,正在開發最終能證明自己是革命性產品的硬件。不過,所謂的“硬件復興”還有很長的路要走。

????《財富》雜志(Fortune)的讀者朋友,你怎么看這個現象呢?請在下面發表評論。(財富中文網)

????譯者:清遠

Exhibit C: Ouya

????The $99 home video game console spearheaded by game industry vet Julie Uhrman generated tons of buzz when it was announced last July. The idea: create a video game console for people who don't want to shell out hundreds and employ an accessible, Android-based open-source development environment so even frugal grassroots coders could put out a game. While the official consumer release isn't until June, units have already begun shipping to Kickstarter backers, and early reviews haven't been so kind. "The controller needs work, the interface is a mess, and have I mentioned there's really nothing to do with the thing?" wrote The Verge, which gave the console a mediocre 3.5 out of 10 rating. Ouya shot back, stating the pre-release hardware being sent out was just that -- pre-release -- and Uhrman clarified in a separate blog post that things like convoluted game install processes will be fixed come summer, but it's clear the startup has a lot of work to do between now and then.

????This isn't to say there won't be a hardware "reawakening," of course. Plenty of companies like Pebble and Ouya are working on hardware that could ultimately prove revolutionary. But the "hardware renaissance" has some way to go yet.

????What do you think, Fortune readers? Chime in with comments below.

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