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硅谷硬件復(fù)興阻力重重

硅谷硬件復(fù)興阻力重重

JP Mangalindan 2013-04-19
消費(fèi)者硬件領(lǐng)域的創(chuàng)業(yè)公司似乎正在迎來復(fù)興曙光。然而目前一些高調(diào)亮相的案例卻以失敗而告終。

例證B:智能手表Pebble

????上個(gè)月報(bào)道Pebble時(shí),我們?cè)f下一代硬件——可穿戴計(jì)算——已經(jīng)問世了,谷歌眼鏡和蘋果iWatch注定要失敗。Pebble只有區(qū)區(qū)11名全職員工,然而迄今已出貨75,000個(gè)手表,評(píng)論認(rèn)為,這個(gè)設(shè)備是個(gè)需要改進(jìn)的偉大概念性產(chǎn)品。一些人認(rèn)為,它的顯示屏可以再清晰些,標(biāo)配表帶不要顯得太廉價(jià),目前可以選擇的應(yīng)用很有限,網(wǎng)絡(luò)連接功能也有些問題,至少和iOS設(shè)備連接時(shí)有問題。老實(shí)說,該公司今年的主要目標(biāo)是幫開發(fā)者開發(fā)更好的軟件功能,但輿論對(duì)此抱懷疑態(tài)度。弗雷斯特研究公司(Forrester)的分析師莎拉?羅特曼?艾普斯稱:“Pebble已讓眾多開發(fā)者和喜歡新技術(shù)產(chǎn)品的人激動(dòng)不已。它的功能并不豐富,但算得上一款人們期待的智能手機(jī)的延伸產(chǎn)品。”不過她認(rèn)為,這款產(chǎn)品暫時(shí)引發(fā)的熱潮并不意味著它能在市場(chǎng)上取得更大成功。

Exhibit B: Pebble

????When we wrote about Pebble last month, we said that the next wave of hardware -- wearable computing -- was already here, Google (GOOG) Project Glass and Apple (AAPL) iWatch be damned. While the firm's 11 full-time employees have shipped over 75,000 watches to date, reviews call the device a great concept that needs improvement. Some argue the display could be sharper, the standard watch band less cheap-feeling. App selection remains limited, and the watch has proven to have some connection issues, at least with iOS devices. To be fair, the company's main goal this year is to help developers create better software features for the Pebble, but skeptics remain. "What Pebble has done is captured tremendous excitement from developers and early tech adopters," says Sarah Rotman Epps, a Forrester analyst, who argues that isn't indicative of broader mass-market success. "It doesn't have all the fuctionality yet of something one would expect to be an extension of your smartphone."

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