新一代Xbox成功需要9大必殺技
JP Mangalindan
2013-04-12
微軟將在五月推出其新款硬件設(shè)備。而要想擊敗同場(chǎng)競(jìng)技的索尼與任天堂，Xbox必須具備9大必殺技，才能在競(jìng)爭(zhēng)激勵(lì)的游戲主機(jī)市場(chǎng)突出重圍。
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關(guān)于產(chǎn)品名稱…… ??? 微軟將如何營(yíng)銷(xiāo)？這個(gè)問(wèn)題與產(chǎn)品本身同樣重要。其中包括給產(chǎn)品起一個(gè)不會(huì)令人嘲笑的名字。比如Xbox 720，簡(jiǎn)單卻易于識(shí)別，而且令人尊敬，比起令人困擾的“Wii U”，肯定要新潮的多。 |
About the name... ??? How Microsoft markets a product is just as important as the product itself. That includes giving it a name people won't scoff at. Something like the Xbox 720 -- simple, recognizable, respected -- would be hipper than, say, the head-scratching "Wii U." |
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