????如果我們生產手機的話，而且假設賣的很好，能賣出去小幾千萬臺，但是我們現在的服務對象有十億人。所以即便我們開發了一部手機，有３,０００萬人買它，那也只是我們現在服務人群的３%。我們不會完全轉變公司的發展方向，去制造一個只對３%的現有用戶有用的東西。另一個選項是推出一款應用，我們顯然會走這條路。根據康姆斯科（ComScore）和相關公司的數據，大多數手機現在都安裝了我們的應用，人們把２０%以上玩手機的時間都用在了Facebook應用。而且更重要的是，蘋果應用商店里一半以上人氣很高的應用都聯上了Facebook。所以它也是一個平臺。但它并不是一個操作系統，它上面并不運行代碼，只是一個平臺，它在體驗上的深度更深。

????我們最基本的道路是，確定我們最多能提供多么豐富的體驗，它不僅局限于構建一款應用，而是盡可能深地利用系統。

????《財富》：你們怎么做到這一點？

????扎克伯格：對于iOS來說，我們已經開始這樣做了，做法就是與蘋果公司合作。蘋果充分控制著它的操作系統，我們則有聯系控制、單一登錄、應用商店、事件整合等。我們與蘋果保持著很好的關系。Android和蘋果則不一樣，因為它是一個更加開放的平臺。它在設計上就是這樣的，因此任何應用都可以插入某種核心的功能插件。我們希望重新構思其中一些核心的東西。如果它們在所有Facebook支持的主題中，都能做到以人為本，不是更好嗎。

????所以這就引出了我今天真正想展示的東西。它不是一款手機，也不是一個操作系統。我之所以在不同設備上向你展示，目的就是為了強調，它必須能夠在用戶希望的任何Android設備上運行。

????《財富》：我必須要想象一下，當初谷歌（Google）開發Android作為開源平臺的時候，它們并不想要Facebook來做這些。

????扎克伯格：我不確定他們會做出什么反應。我們想把它做成一款軟件，大家可以下載到手機上。Android的一個特點是，軟件在每一款手機上都有點不一樣，所以要想讓這個軟件在每一臺手機上都能用，還需要做一些工作。首先，我們會只支持在五六款手機上進行下載。我認為，借助Android平臺的開源性，谷歌在一兩年內能做的事要比iPhone多很多。我們也樂于在iPhone上提供這個軟件，但是今天還不行。而且我們會繼續與蘋果合作，在他們想要的范圍內提供最好的體驗。不過我認為很多真心喜歡Facebook的人——而且從數字上看，人們把五分之一使用手機的時間都花在了Facebook上。僅從這一點判斷，衷心喜歡Facebook的人有很多。這一點可能真的會導致形勢向那個方向發生顛覆性的變化。我們還得觀察形勢到底會如何發展。

????《財富》：Facebook上市已經快一年了。對于后IPO的Facebook，有哪些事是你想讓全世界知道的？

????扎克伯格：很有意思。這段時間以來也發生了很多事，對吧？我們轉型成了一家上市公司，同時我們也轉型成了一家移動企業。向移動企業轉型給公司帶來的變化要大于上市的十倍。公司去年絕對大有改變，但我不認為這是因為上市的緣故。

????If you build a phone, and it goes well, it sells low tens of millions of units. I mean, we serve a billion people. So even if we built a phone and 30 million people bought it, which would be a wild success, that would be 3% of the people we serve. We are not going to totally rotate our company to build something that is only going to help out 3% of our people in a good case. The other kind of option is to build an app. We're obviously going to do that. We have an app, and it's on the vast majority of phones, and according to ComScore and these firms, more than 20% of time that is spent in an app is on Facebook. And then on top of that, more than half of the top-grossing apps in the app store are connected to Facebook. So it's also a platform. But it's not an operating system. It's not running code. It's a platform. It's deeper in the experience.

????Our basic approach has been, let's figure out how rich of an experience we can build that spans not just building an app but gets as deep into the system as we want.

????Fortune: How do you do that?

????Zuckerberg: For iOS we've already begun doing that, and the way to do that for Apple is, you work with Apple. They really control the operating system; we have contact control, single sign in, the app store, events integration, all that. We have a really good relationship with Apple. Android is different because it's a much more open platform. It's this system where it's designed so that any app can plug into certain core pieces of functionality. We wanted to start off trying to rethink some of those core things. How could these be better if, instead of the current system you have, they were people-centric in all the themes that Facebook stands for.

????So that kind of gets to what I want to show today. It's not a phone or an operating system, and the point of showing you on all of these different devices is that it runs on any Android devices that you want.

????Fortune: I have to imagine that when Google (GOOG) developed Android as an open platform, they didn't mean for Facebook to do this.

????Zuckerberg: I'm not sure how they're going to react. We're building this as software that you can download on to phones. One of the nits about Android is that the software [on each phone model] is a little different, so it took some work to make it work on every given phone. So to start, we are only going to support downloads on five or six phones. I think that Google has this opportunity in the next year or two to start doing the things that are way better than what can be done on iPhone through the openness of their platform. We'd love to offer this on iPhone, and we just can't today, and we will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook -- and just judging from the numbers, people are spending a fifth of their time in phones on Facebook, that's a lot of people. This could really tip things in that direction. We'll have to see how it plays out.

????Fortune: It's almost a year since Facebook's initial public offering. What do you want the world to know about how things have gone here post-IPO?

????Zuckerberg: It's interesting. There are a lot of things that have happened at the same time, right? We made this transition to being a public company, and at the same time we made this transition to being a mobile company. And the transition to being a mobile company had probably 10 times the difference on the company that anything about being public had. The company has definitely changed in the last year, but I don't think it's because we are now public.