????如果不擅長，千萬不要勉強。蘋果在許多領域相當精通——工業設計、優雅的界面、平板電腦——但事實是：社交網絡從來就不是它的強項。iTunes社交服務應用Ping的失敗就是個鮮明的例子，首先它的名字本身就不討喜。雖然蘋果目前允許Twitter和Facebook和iOS有限整合，但蘋果接納這兩家公司——尤其是Facebook——的步伐還是太慢。扎克伯格暗示iOS系統最終將提供類似Android Home的體驗。我們認為蘋果需要進一步依靠Facebook。Home上的統一消息系統就是個挺新奇的點子，至少對熱衷Facebook消息的用戶而言是如此。

????稍稍放松一下。既然Home登陸iOS是眾望所歸，但為何現在會止步不前？蘋果在iOS開發上的強勢地位很可能是罪魁禍首。雖然扎克伯格向《財富》表示，Facebook與蘋果關系良好，但他也提到，進行iOS開發時，必須與蘋果配合。“我們很希望在iPhone上提供Home，但現在還做不到。”扎克伯格解釋道。“我們將與蘋果密切合作，一如既往地向用戶提供最好的體驗。看看那些熱愛Facebook的用戶吧，這些人每天要花五分之一的時間在手機上瀏覽Facebook。這些用戶數量相當龐大。”

????不要忽略硬件。對于搭載Home的手機而言，社交網絡Facebook是前沿和中心。這也可以理解——Home希望登陸盡可能多的Android智能手機。但即將推出的、預搭載了Home的宏達電手機看起來實在不夠尖端。（很能說明問題的是：在公告中沒有提到它的硬件參數。）老實說，一款在乏善可陳的硬件上運行的軟件實在難以令人興奮。我們的看法是：隨著蘋果開拓新的收入來源——尤其是在中國這樣的市場，同時考慮推出低價iPhone機型，它應該保持自己一貫的對硬件的強調。因為在我們看來，宏達電手機過于普通的外形令Facebook錯失了機會。（財富中文網）

????譯者：項航

????If it's not your strong suit, look elsewhere. Apple is master of many things -- industrial design, elegant interfaces, tablets -- but let's face it: Social has never been one of them. One need look no further than the failed, awkwardly named iTunes social networking service Ping for proof. Although Apple now allows some degree of Twitter and Facebook integration, the company was slow to embrace the two companies -- particularly Facebook -- and Zuckerberg hints the Home experience on Android will eventually come to iOS. We think Apple could do with leaning on Facebook even further. A unified messaging system like the one Home sports is a novel idea, at least for avid Messenger users.

????Relax -- just a little bit. A Home-like experience for iOS would likely be great for users who want it, but why the hold-up? Apple's tight reigns over iOS development is likely the culprit. Though Zuckerberg told Fortune Facebook has a good relationship with Apple, he also suggested when it comes to iOS development, you really need to work with them. "We'd love to offer this on iPhone, and we just can't today," he explained. "We will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook -- and just judging from the numbers, people are spending a fifth of their time in phones on Facebook. That's a lot of people."

????Don't commodify the hardware. With Home, the social network is front and center. That's understandable -- it wants to get on as many Android smartphones as possible. But the HTC handset that will launch with the app pre-loaded hardly looks cutting edge. (Very telling: No hardware features were given during the announcement.) And let's face it, it's hard to get excited over a piece of software running on ho-hum hardware. Our point being this: As Apple explores new revenue streams, particularly in areas like China, and mulls over more inexpensive iPhone models, it shouldn't treat its hardware with any less emphasis than it already does. Because for Facebook, HTC's average-seeming handset sounds to us like a missed opportunity.