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硅谷紅娘牽線忙

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JP Mangalindan 2013-03-26
艾米?安德森創(chuàng)辦的婚介服務(wù)跟時下流行的婚戀網(wǎng)站不同。她不注重數(shù)量,而是專注質(zhì)量。她手把手教技術(shù)公司高管、創(chuàng)業(yè)家和投資人怎么挑行頭、約會時怎么眉目傳情、怎么擁抱。她的學生都來自大名鼎鼎的公司:蘋果、谷歌、Facebook和Salesforce,因為她的收費不是一般人能承受的。

????一個60歲的前技術(shù)公司高管和多次創(chuàng)業(yè)家說:“艾米的直覺非常重要,這是一種第六感,可以評判一個人的個性和愿望。”他本人沒有選擇Match.com,而是要找一種篩選更嚴格的服務(wù)。這就是說,安德森采用了一套比大學入學申請還嚴格的篩選流程,包括通過電子郵件發(fā)送的一系列預(yù)甄別問題、一個小時的面對面交流(以便了解客戶的個性)和一份12頁的申請書,其中包含這類問題:“如果我們?nèi)フ埬摹叭巍瘉砻枋瞿悖蠈嵵v,你覺得他/她會怎么說呢?”

????實際上,安德森手里有大量高管的照片,還有不少客戶認為很吸引人的普通人的照片。另外一次單獨面試則會深入了解客戶希望自己的另一半具有哪些方面的品質(zhì),涉及外貌、教育背景、職業(yè)、政治觀點等等方面。面試非常嚴格,安德森介紹說,來找她的每10個客戶中她會拒掉4個。

????這種做法對有些客戶來說很管用。比如剛剛提到的這位高管,他成為VIP客戶的兩年內(nèi)相了4次親,還和一些對象短期交往過,然后就碰到了自己現(xiàn)在的妻子。安德森一手包辦了這些相親。2011年年初,安德森為他介紹了一位對象,他們在舊金山的Jardiniere法國餐廳首次約會。“艾米跟我說,‘我覺得她就是你要找的人,’而我是這么說的,‘是啊是啊,沒錯’,”他一邊回憶一邊笑道。而事情的發(fā)展也正如他所愿:“我當時就覺得,哇,這一次我真的找到知音了。”四個半月后,安德森幫他精心策劃了一場求婚儀式,在半月灣(Half Moon Bay)的麗茲酒店為他們訂了一套海景套房。房間里點著蠟燭,灑滿玫瑰花瓣,擺滿了花束,背景音樂是瑪麗亞?凱莉的淺吟低唱。結(jié)果這兩位在當年秋天就步入了婚姻的殿堂。

????另一個客戶是個三十多歲的創(chuàng)業(yè)公司聯(lián)合創(chuàng)始人。她住在舊金山,整天忙得不可開交。她試過Match.com,也見過幾個人,但是都無功而返。于是,她也找到安德森幫忙。回想當時的情景,她半開玩笑地說:“我每天要接到四五百個回應(yīng),如果可能,我真想雇個人幫我篩篩他們!”而在去年11月注冊成為安德森的客戶后,她一共和四個男人約過會。她喜歡其中一個人,那也是個創(chuàng)業(yè)公司的創(chuàng)始人。但他的態(tài)度一直含含糊糊。這時安德森及時介入,建議這位客戶裝得讓自己沒那么好約。結(jié)果這個“吊胃口”的招數(shù)真的奏效了,兩個人在2月份就正式確立了關(guān)系。

????每個成功找到伴侶的客戶都再次證明了安德森反對BBD的理念是何等正確。安德森是這么說的:“有些客戶老說:‘我想要更多選擇。我能不能一次見好幾個人呢?’,我總是告誡他們,每次一個,每次只能一個!”(財富中文網(wǎng))

????譯者:清遠

????"The role Amy provides is that intuition, that sixth sense that goes along with evaluating people's personalities and desires," explains a 60-year-old ex-tech exec and serial entrepreneur, who had skimmed Match.com but sought a service with more filtering. To wit, Andersen follows a procedure more stringent than the college application process, with a series of pre-screening questions via e-mail, a one-hour meet-and-greet (so she can get a feel for a client's personality), and a 12-page application with questions like, "If we were to ask the 'ex' to describe you, what honestly do you think he/she would tell us about you?"

????Indeed, Andersen mandates hard copy photos of exes, along with photos of non-celebrity individuals the client finds attractive. Another separate interview dives into the metrics of what the client is seeking from his or her match, factoring in looks, education, occupation, political views and the like. It's so strict in fact, Andersen says she turns away four out of every 10 people who approach her.

????It's paid off for some. In the case of the ex-tech exec, he met his wife after two years as a V.I.P. client and four dates -- and short-lived relationships -- arranged by Andersen. In early 2011, she arranged for him to meet a match on their first date at Jardiniere, a French restaurant in San Francisco. "Amy said to me, 'I think this could be the one,' and I was like, 'Yeah yeah, sure,'" he remembers with a chuckle. But things worked out: "I was like, wow, now we're talking." Four and a half months later, Andersen helped him plan out the proposal by renting out an oceanside suite at the Ritz-Carlton in Half Moon Bay embellished with candles, rose petals, floral bouquets, and Mariah Carey playing in the background. The two married last fall.

????Another client, a busy thirty-something startup co-founder living in San Francisco, sought out Andersen after trying Match.com and meeting a few duds for dates. "I was getting 400, 500 responses a day, and it's kind of like, if it was possible, I wanted to hire someone to go through them for me!" she half-jokes. After signing up with Andersen last November, she was matched with four different men. When one she liked, another startup founder, remained noncommittal, Andersen stepped in and advised the client to make herself unavailable. The "hard-to-get" tactic worked, and the two became exclusive last February.

????Each client that pairs off becomes another validation of Andersen's anti-BBD philosophy. Says Andersen: "To those people who say, 'Well, I want more. Can't I have multiple people at once?' I tell them, one at a time. One at a time."

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