????因為對各品牌而言，影響力總分不如反映在具體話題或領域影響力方面的得分，弗雷斯特調研公司（Forrester Research）分析師扎卡里?瑞斯?戴維斯表示，Klout大舉瞄準品牌，尤其是深度分析方面，乃明智之舉。瑞斯?戴維斯說：“Klout顯然正在嘗試完善它最初的單一分數制，轉而提供關于個人在哪些具體領域具有影響力的細化信息。隨著這項業務不斷完善，它將帶來強有力的變化。” （財富中文網）

????譯者：項航

????Because aggregated influence scores on their own tend to be less useful to brands than scores that reflect influence in specific topics or areas of influence, Forrester Research (FORR) analyst Zachary Reiss-Davis, says Klout's expanded brand push, particularly into deep analytics, is a smart move. "Klout is clearly making an attempt to refine its original single-score offering into more granular information about the specific focused areas that individuals are influential in, and that will be a powerful change as that matures," he says.