企業級軟件改走親民路線
Michael Lev-Ram
2013-02-25
企業軟件優點多多，但易用性絕對排不上號。為了彌補這個短板，包括Adobe在內，眾多成名已久的企業軟件開發商紛紛放下身段，開始競購消費級軟件新創企業，務求貼近用戶。
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Salesforce收購Manymoon 時間：2011年2月 原因：Manymoon是一款社會生產力和任務管理（類似數字化任務清單）工具，在谷歌應用市場（Google Apps Marketplace）上名列前茅。 整合方案：Salesforce利用這項技術開發了Do.com網站，向個人和企業用戶提供任務管理服務。 風險：Salesforce一直在大肆收購。整合和維護這么多的新創企業想必非常頭痛。 收購金額：（估計）2,500萬3,500萬美元 |
Salesforce buys Manymoon When: February 2011 Why: The social productivity and task management tool -- think digital to-do lists -- was one of the top apps on the Google Apps Marketplace. How it's being integrated: Salesforce(CRM) transformed the technology into an app called Do.com, which lets both consumers and companies track goals. Risk: Salesforce has been on an acquisition spree. Integrating and maintaining so many new startup teams could be troublesome. Amount: $25 million to $35 million (estimated) |
